Analyzing Enterprises Service Quality Survey

Dissecting Enterprises Service Quality Survey Ventures Service Quality Survey is endeavoring to assemble exceptionally exact data on the worth and nature of its administration all through the entire procedure. The initial scarcely any inquiries are conventional and are expecting to source data on the general understanding of managing the Enterprise Rent-A-Car. This remembers data for consumer loyalty. Endeavor Rent-A-Car is attempting to accomplish important data on how clients feel the administration could improve and how clients would rate the phone reservation process. These sorts of inquiries are vague and are the starting to support quality reviews for any endeavor. As the review advances, clients are asked to express to what extent the way toward getting and restoring the rental vehicle took. Definitely, by doing this, Enterprise Rent-A-Car are attempting to achieve inexact occasions so they can average the outcomes out and try to enhance the outcomes in the coming months and years. Clients are asked to rate various inquiries dependent on five alternatives: Excellent, Good, Fair, Poor and Non Applicable (N/A). Using this rating strategy the firm can acquire a distinct degree of client satisfaction and discover where their qualities and shortcomings lie concerning every part of the administration they give. One fascinating perspective to note about the data Enterprise Rent-A-Car are attempting to source is that just one inquiry requires the client to work out an answer though every other choice essentially requires a ticking of the container in an alternative, for example, Good, Fair, Poor and so forth.. As I would like to think, this implies Enterprise Rent-A-Car as a firm just need spellbound answers as it were. By ticking alternatives, for example, Good, Fair and Poor, it becomes obvious straight away if the client was happy with the administration or not. On the off chance that few inquiries required answers with full sentences, this could prompt various issu es for Enterprise Rent-A-Car workers who are breaking down the overviews after. One issue is that clients could work out an apathetic deluding answer with almost no importance making it incredibly hard for Enterprise Rent-A-Car to accomplish significant client feelings and attitudes toward the administration. The Service Quality Surveys research destinations are very basic. The goal of the exploration is to evaluate how well they are offering their support to clients. The most significant part of the study is that it is being replied by the individuals who have utilized the administration and whose supposition on the administration is of colossal vital significance to the organization. Question 3: Notwithstanding or rather than the mail review, what different methods could Enterprise use to accumulate consumer loyalty data? There are various different implies that Enterprise Rent-A-Car could use to accumulate consumer loyalty data. Observational examination includes gathering essential information by watching proper individuals, activities, and circumstances to accumulate how fulfilled the client is. Ethnographic examination includes sending prepared spectators to screen and collaborate with purchasers in their regular habitat. Exploratory examination is best for social event causal data, using circumstances and logical results connections. Venture Rent-A-Car could change the contact technique from the as of now utilized mail review to the next accessible contact strategies: Telephone, Personal (Face to Face) or on the web (using the Internet). Every single one of these contact techniques has the two advantages and drawbacks with respect to social occasion consumer loyalty. Concerning reaction rate which is of most extreme significance, Online and Personal can be delegated acceptable while phone falls behind and is poor for reaction rate. If one somehow happened to take a gander at cost as a methods for separating the other contact strategies, phone is clearly the most costly with likewise close to home contact cost being poor in fact. Online techniques for social affair data is by all accounts a splendid method of get-together consumer loyalty data. Right off the bat it is modest once the shopper has an Internet association. The straightforwardness of this procedure is the best option in contrast to the methods being u tilized by Enterprise Rent-A-Car to assemble consumer loyalty data. Question 4: What Specific suggestions would you make to Enterprise to improve the reaction rate and idealness of criticism from the procedure? The particular suggestions I would make to Enterprise Rent-A-Car to improve the reaction rate and idealness of input from the procedure is to lead the overview online on their site http://www.enterprise.ie/car_rental/home.do The reaction rate would be expanded ten times in examination with the utilization of the mail study. When the study is finished, the data will be accessible to Enterprise Rent-A-Car in their database promptly. This implies busniess choices can be made snappier, quicker and all the more proficiently. In examination, while the mail overview has a free postage stamp so it costs the client nothing to finish, the Internet is such a simpler procedure. There is no compelling reason to make a beeline for the mail station and send back the overview, when clients click the submit button their piece of the consumer loyalty process is finished and their input is accessible to Enterprise Rent-A-Car straight away. Venture Rent-A-Car could offer clients a markdown on their next exchange on the off chance that they complete the study in a particular timeframe on the web. They would then have exceptional significant data on the degrees of consumer loyalty the clients have had with their administration. Therefore they can utilize this data and criticism to adjust their business to suit clients. In this manner the idealness of input is improved which improves Enterprise Rent-A-Cars execution and will keep their clients faithful to their administration. Promoting Principles Assignment 2 Pick an ongoing buy that included yourself as well as others in settling on the choice. What role(s) did you play all the while? What jobs did others play and how could they impact your decision? As of late, the home PC in the family house broke thus another PC was required for everybody in the family to utilize. My dad requested that the entire family do a touch of examination into the best accessible PCs and that we would concur between us on the best accessible choice to suit everybody. We were given that we had a financial plan of 800 to spend supplanting a home PC that had at long last worn out following five years of consistent use. Every last one of the family scoured different magazines, inventories just as visiting stores, for example, Currys and PC World to check the PC showcase for the best reasonable fit for us. I assumed a key job in the picking of a PC for the family as I was seen among the family as the most actually mindful individual with respect to the most recent items being revealed in the business advertise. My two sisters were very capable clients of PCs yet my folks were taking a gander at the expense and effortlessness side of buying and using the PC. I explored audits online for each kind of PC and noticed the assessments of others in my school class who were skilled PC clients and had a wide information available. My sisters assumed the job of perusing the surveys I had chosen to offer a second input to me on what they thought of items I had reserved similar to a likely buy for the family. This job impacted me as it gave me the certainty to follow on from the essential examination I had completed. My dad assumed the job of ensuring I was keeping inside the spending plan dispensed for the PC. His job affected me as it was a consistent suggestion to keep inside the cash assigned to buy the PC. My mom watched out for me to ensure that I was paying special mind to the best needs of the family and not simply my own needs. Her job impacted me as it re-stressed to me that the PC was for the entire family and not simply my inclinations. What kind of purchasing choice conduct process did you experience? At each stage (need acknowledgment, data search, and so on.), diagram what exercises occurred Need Recognition: Directly after the separating of the home PC, a nearby family companion bought another personal computer with all the cutting edge determinations. I knew about the nature of the item however my folks who were absent to the most recent advancements were completely dazzled by the freshest innovations, for example, Bluetooth, Built in Microphone and Webcam, immense Hard Drive space and the straightforwardness of the User Interface. My dad concluded that as opposed to paying to fix the worn out PC, another PC with all these most recent bleeding edge advances would be progressively reasonable. In this way a requirement for the new PC was activated in my dad by outer upgrades, for this situation the family companions positive input. Data Search: Thus my dad encouraged the family and principally myself to scout the market for a PC with all the most recent advancements. Other than the individual source (family companion) who had been the outside improvements in any case, I counseled a very educated I.T whizzkid in my course to offer his assessments. As referenced already the broad communications was utilized to furnish us with data on the items for example innovation sites, sites and so on. I paid an outing to the neighborhood Galway PC superstore PC World and I was given a trial on a couple of the most recent PCs discharged by the pioneers in the PC market, for example, Sony, Toshiba and Samsung. Assessment of Alternatives: In the PC showcase there are such a significant number of options so every option was investigated completely. The primary decision was to pick between either an Apple Mac or a Personal Computer (PC). I would view myself as a gigantic aficionado of the Apple and truly vulnerable to their convincing showcasing of their items. If I somehow managed to pick PC there are such a significant number of l

The Olympic Games Essay Example | Topics and Well Written Essays - 500 words

The Olympic Games - Essay Example Be that as it may, there was insufficient positive reaction from the agents. That was really concocted for the investigation of novice sports, he again voiced his view on the recovery of the Olympic Games and was charmed when different nations taking an interest in the Congress concurred with him. Following this accord, delegates chose to have Coubertin develop a panel, containing individuals from different nations, to lead the primary Modern Olympics in Athens, Greece. That board of trustees headed by Demetrious Vikelas from Greece directed the arrangements for the games and that advisory group just turned into the later day and now working International Olympic Committee. In this way, Pierre de Coubertin is generally recognized as the originator of the advanced Olympic Games, alongside Demetrios Vikelas. The three Latin expressions of Citius, Altius, and Fortius turned into the Olympic aphorism, with Coubertin himself proposing in the wake of having obtained it from his companion H enri Didon, a Dominican cleric who showed the game to understudies. The games began at the Athens’ Panathenaic Stadium feeling celebratory on sixth April 1896 and finished up on fifteenth April. â€Å"The modem games were introduced in style, with the custom and show that Coubertin felt was basic to their social purpose.† Competitors originated from 14 countries, with around 245 competitors, every one of whom were male. From those beginnings, the games kept on occurring with expanding number of nations and competitors at regular intervals, except for the years during the World Wars.

Ana Posada Improving the production of an HIV medication

Ana Posada Improving the production of an HIV medication The Class of 2007 walked across the stage last Friday, and among the firehose-survivors was Ana Posada. Ana, a Biology major from Lawrenceville, GA, will head off to Dartmouth for a Ph.D program next year. As an undergraduate, she made sure to take time to explore our campus and enjoy the offerings at MIT. Among her many experiences, Ana worked in the Sinkey Lab, one of the few MIT microbiology labs, for one and a half years. She says, Other than getting people sick, bacteria have many useful applications such as biodegradable plastic production and bioremediation. My project focuses on the AIDS protease inhibitor Crixivan ®. The compound has 5 chiral centers and takes about 2 weeks to produce at only about a 50% yield. My research has centered on engineering a plasmid into Rhodococcus species that will allow the bacteria to produce a major intermediate of the drug. The benefits of using bacteria are that bacteria are stereospecific and that bacteria allow for easier scalability of a process. Basically, the drug Crixivan ® is used to combat HIV, but it is a very complicated compound that is extremely difficult to make. Instead of relying strictly on bench-top chemical reactions, the Sinskey Lab is using bacteria to perform a critical step in the production process. By inserting a plasmid, or small circular piece of DNA, into the bacteria, Ana is essentially training the bacteria to perform a specific task. Ana found out about this UROP opportunity from the Experimental Microbial Genetics class. The lab also focuses on the production of a biodegradable plastic with many medical applications. We wish Ana the best of luck! She reminds us to, Enjoy MIT even during the hard times. Theres no place like it.

Language Curriculum Design Essay - 4066 Words

Discuss the steps involved in planning a general English language course. In designing a syllabus for a group of Greek learners in a public secondary school what factors would you take into account in its development, how would you go about developing it, what would the nature of this syllabus be and why? Planning a general English language course can be very interesting as you are creating a teaching strategy that helps not only the students but also you, in a very effective way. nbsp;nbsp;nbsp;nbsp;nbsp;Lesson planning is the first step. It includes data such as content, language learning objectives, instructional approaches and procedures, materials required, and criteria for constructing an assessment for the lesson. It is†¦show more content†¦The pre teaching phase, as previously defined, takes place before the lesson starts or at the very beginning of the lesson. Pre teaching duties before the lesson starts include, among others, the setting of lesson objective(s), study and consideration of student data, content selection and organization, selection of teaching methods, techniques, activities and learning tasks, preparing and / or selecting materials, student work evaluation, and preparation of group work. Pre teaching duties at the beginning of the lesson include, among others, reporting on previous student assignment, collecting student work, distribution of student papers, and homework evaluation. THE INTERACTIVE TEACHING PHASE nbsp;nbsp;nbsp;nbsp;nbsp;The interactive teaching phase of a lesson, mostly, represents the implementation of the planning of the pre teaching phase during the regular time allocated for the English lesson. During the interactive phase major student - student and teacher- student interactions take place. Although the planning phase of a lesson is of vital importance, planning per se produces no effects. 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The district’s mission statement is Working Together to Create Success at Ste. Genevieve and Beyond. One of the most successful ways that the Ste. Genevieve faculty collaborates together concerns their method of curriculum development, alignment, and revision. This reflection assignment will examine the curriculum process of Ste. Genevieve R-II. The following items will be addressed within

The French Revolution Was Inspired By The Ideas From The...

The French Revolution was inspired by the ideas from the Enlightenment. The main goal that the Enlightenment tried to reach was to promote scientific reasoning and end the injustice in the way governments were performing. The French Revolution was mainly a series of upheaving s aiming to gain social and political reforms, along with ways to govern more justly. Due to the previous era, being the Enlightenment, French Revolutionists saw that Enlightenment participants, such as Rousseau, Voltaire, Robspierre ,and Beccaria, along with works such as Declaration of the Rights of Man and multiple posters, took a step towards new reforms and follow in their path and ideas. These French Revolutionists succeeded in some ways, yet remained unsuccessful in more ways. Document 1 from Jean Jacques Rousseau concludes that a man needs to control his own freedoms. Rousseau, a philosopher, believed in a Republic because he believed that people need to have more power and individual freedoms must be improved. In his Social Contract, he calls for a sovereign, which will benefit the good of an individual, but even better the overall group with intentions that aim for the common good. A need for a change in government was wanted because a monarch rule was not wanted. A new type of government, a provisional republic formed after King Louis Philippe was abdicated, gave universal male suffrage and ended slavery and the death penalty. Those reforms were some the lasted throughout the rest ofShow MoreRelatedFrench Revolution: the Solution to Class Inequality1141 Words   |  5 Pages The French Revolution was one of the most important events that occurred in the history of France. The revolution crumpled the Old Regime and completely transformed the social and political system of France. 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Using “Too much punch for judy” as a stimulus Free Essays

In the second lesson we had to act out ‘A night on the town’ in the form of still images, we did this in a group of four (myself, Luke, Reece and lee). Our stimulus for this task was our own visualisation from reading the script. In the first two scenes we had a split stage, showing two men and two women getting ready for their night out, in doing so we wanted to create juxtaposition; so the audience can clearly differentiate between the two groups of people in the still image. We will write a custom essay sample on Using â€Å"Too much punch for judy† as a stimulus or any similar topic only for you Order Now In the third scene we had to show a still image of the two men watching the two women in the bar we (me and Reece) had to enhance our facial expressions and body language to seem attracted to the women (Luke and Lee). What we did to show that we was interested in the two girls was have our line of sight directly on them, and our bodies had to be very ‘masculine’ and facial expressions were inquisitive, we made this possible by raising our eyebrows and having wide eyes, and our heads were leaned back at an angle, to show that we are ‘checking them out’. Lee and Luke had to close themselves from the audience, and have them facing the floor, to show shyness. We did this to show a typical night out in a bar, it was a convention. Towards the end of the lesson we had to develop the still images into a role play, using chat up lines and other explorative strategies. In the first scene we had both groups getting ready for their night out, at the same time, but this time we added movement, and speech. Myself and Reece playing the two men, was from east London, so we had a typical cockney accent , and slow and heavy movement, to create a sense of presence. To make the two women to start acting, we marked the moment by using the line ‘come on mate, it’s not like we’re ’gonna’ crash. After that line was said that was the cue for Luke and Lee to start their performance, they were two typical women from Essex; with their role play they enhanced the women by having feminine movements and doing typical gestures for example putting on make-up and asking ‘if this outfit looks nice? The next scene involved us in the bar, we stared with the men entering the bar before the women, and they’ve already settled with a drink. With our characterisation we had created two typical men looking for women to chat up to in a bar, we had a calm and smooth tone to our voices to signify this. Once the two women entered the bar, we froze with a still image that we used in the first exercise, to continue the performance I pretended to whisper in to Reece’s ear ‘I’m having the one on the left. We had a spilt stage where the two groups spoke between each other, while the other group mimed in the background. This was done so the audiences could understand what the men and women’s intentions were. Each group talked about their feelings for the person they want to ‘chat-up with, we did this engage the audience as we are revealing our purposes in this performance. To end our performance Reece walked up to Lee and used a ‘cheesy chat-up line’ so we can finish off with a bit of comedy; the line was ‘Hey babe, I’ve got the pencil; and you’ve got the sharpener! Just after that line we went straight into a still image, to show the shock on all our faces as if to say, that was the worst chat-up line used. In another lesson we had to watch a short advertisement about drink driving, and the effects on alcohol on people. We had to create a short awareness advert that shows the effects of drunk driving, and a way to stop driving while intoxicated with alcohol. Our group consisted of, me (driver), Brandon (passenger), Binte (passenger) and Tyrell (passenger). We came up with a basic outline for a performance. The story was the four of us went on a typical ‘night out’ and got drunk and decided to drive home, as soon as I put the key in the ignition we froze, symbolising that I was having a vision, but was unaware of it. We then used realism to imitate us driving along in a key, by doing standard protocols, or missing them and then realising what happened, we did to show the audience that drinking can slower your reaction and thinking process . Then suddenly Brandon announces that he has another drink in his pocket, this causes a brawl in the car as we fight for the drink, then Tyrell, who is the front seat passenger , reaches around and kicks the steering wheel, causing the car to go astray and collide into a tree, to portray the crash we threw our bodies in different directions as if we got thrown out, we did this as it was naturalism, as it’s natural to get throw about in car crash and go in a completely different direction . Then we re-wound the whole journey, including the crash, this was us using physical theatre and cross-cutting, we did this to enhance and engage the audience as it would be much more interesting to watch instead of simply just cutting back to the firs scene. When we got back to the first scene when I put the key in the ignition we stopped, and then we cut out all sound and I had a quick thought track, while the others were miming in the background, I talked about my vision and what is about to happen, we returned to the performance by Tyrell hitting me and saying ‘hurry up lets go’ like he did the first time, to show that this was the real world now. I suddenly said ‘No! We’re not driving’ then suddenly we pictured another car hitting a tree, which would have been us, this was the repellent from driving. How to cite Using â€Å"Too much punch for judy† as a stimulus, Papers

Global Supply Chain Management of McDonalds †Free Sample

Question: Discuss about the Global Supply Chain Management for McDonalds. Answer: Introduction: A supply chain is an integrated system comprising of the employees, stakeholders managing technology to drive the activities (Christopher and Peck, 2004). This assignment will try to evaluate the internal activities as a response to the external factors impacting a firm. Company profile: The company chosen is McDonalds which is a global fast food restaurant chain. Thus different countries have difference in temperature, climatic conditions, legal and environmental regulations force the firms to adopt measures to bring in efficiency in their global SCM (supply chain management). The scale of operations of GSCM for McDonalds is 36000 restaurants, in 100 countries, serving 70 million customers daily. How it manages to establish close coordination across the globe (including any offshoring decisions and location-specific advantages) The supply chain management of a firm, is a process of mapping function that coordinates the flows of materials, information, money from supplier(s) and integrates activities towards the manufacturer (Harvey and Richey, 2001). The major activities are: procurement, warehousing, transportation and retailing. McDonalds which owns no manufacturing firms, but has a dedicated distributor Martin Bower LLC which uses its 15000 locations in US, handling (250-700) McDonalds restaurants by providing logistics and transportation and warehousing. The activities in McDonalds are credit and cash transfers, suppliers, transportation, warehousing and inventory, order fulfilment process, forecasting, production and sales information share. It has the company, suppliers, and franchisees the three legged stool concept in its business. The procurement strategy is based on the listing of the suppliers and their capabilities, terms of payment, at local area, region in any country (Manuj and Mentzer, 2008a). It assists local farmers in order to select high quality seeds, drip irrigation technology and refrigerated transportation system which is a location advantage that McDonalds has identified in terms of cost and time of delivery. Mehta (2004) argued that there are three logistical drivers : facilities, transportation and inventory. The national level SCM has been integrated to each retail SBU, and the perishable factor of food forced McDonalds to reduce storage time and wastage using the logistics drivers. The close coordination factor is important, as each restaurant outlet is a SBU, that has orders processed in POS (point of sale) affecting its internal inventory volume and anticipate the future demand. Weekly replenishment 3-5 times a week depending on strategic location and sales hence create a differential demand from each outlet through the globe. The push and process in McDonalds SCM is evident with suppliers trying to supply local produce at attractive rates (E-procurement) which needs stringent food grade quality metrics (HACCP, QIP) to pass. The pull of the retail restaurant POS creating a PO (purchase order) against the items sold at the end of the day, is a pull in the SCM which is basically the customer order of an item from the menu (Minner, 2003). The local factor of customising the SCM with a global menu is a challenge for McDonalds, and after the Horsemeat scandal in Tesco UK, transparency in food based GSCM (global supply chain management) has become very important for the company and the customers. This affects the customers buying decisions from the country where the food ingredient is sourced as GSCM needs standardised process maintaining the quality. The supply chain of the McDonalds is challenged by external factors like sustainability and CSR agenda, global food scandals has adopted a three E strategy: ethical responsibility, environmental responsibility and economic responsibility (Narasimhan and Mahapatra, 2004). In order to meet the above criteria, it has strict guideline measures for each of its McDonalds retail outlet so that they receive the fresh supplies of highest quality standards to meet consistency of taste in food production. The supplier agreements are with local focussing on long term relationships and not short term one time buy. The distance is a factor which in a perishable supply chain requires cold chain support all throughout (end to end) from suppliers (major, minor) (Harrison, 2001). Hence, at global level setting up of the chain, identifying the actors, processes, storage place, distribution strategy maintaining the temperature is all goal directed behaviour. It helps to maintain shelf life and the food freshness and nutritional value that is a prime importance for McDonalds brand image. The close coordination is thus not only maintaining local and global supplier relationships but to impose strict quality checks at the source and delivery, transit storage in order deliver the fresh food ingredients in spite of refrigerated vehicles. McDonalds has integrated IT systems (IP technology) replacing dial up networking that are allowing the store managers, to connect with the warehouse, and engage in seamless communication protocols and systems. The use of software allows tracking the various ingredients by volume, doing forecasting, and coordinating with the transport and logistics to get a timed delivery (Sarkis, 2012). How distinctive RD investments helped the company to increase its revenues: RD is the key differentiating factor for any business, but for the restaurants in the QSR (quick service restaurant) format, this is vital for survival as customers are fatigued with taste monotony and lack of options (Christopher and Holweg, 2011). Differentiation and creating distinctness through products and services has been the key strategy of the companies in order to increase the revenue stream. The firm level knowledge about the external factors of changing customer taste buds, economic downturn, increasing competitive landscape thus forces the firm level strategies to engage into RD. The streamlined food SCM has encouraged McDonalds to make it more transparent, visible with standardised approach (Frizell, 2014). This has encouraged the company to launch The Corner a McCafe venture which requires a completely different GSCM as tea, coffee dispensed is outsourced from different countries globally. Investing the above product lines also has the innovation in SCM in order to weed out risks, weather (tornado, hurricane), reduce the order to delivery lead time to preserve the food freshness (Supply Chain Council, 2012). This requires the firm to map the entire SCM at national and global level with stakeholders involved, against time stamped for movement of items from one point to another. The innovations which have been deployed are in the SCM where the use of software allows the managers to do dynamic transportation routing which optimises fuel (energy) spends as per McDonalds CSR strategy. It has made the total approach leaner when the data is compared between the decades (Argote and Ingram, 2000). The first innovation which McDonalds has brought in the restaurant business was the assembly line from automobile industry was adopted into the kitchen (Li et al., 2006.) The strategy is to serve fresh, upon receiving an order (pull) which forces the chef to swing into action. This lean approach uses processed mapped activities inside McDonalds kitchen that using WBS is able to deliver one item in an order at 90seconds. It is also innovation in service as during drive-in, the wait time is kept in mind as customer having paid also seeks consistency in quality (taste). There has been a shift in the operations management from warehouse to do DC (distribution centre) to do demand forecasting, supply planning and inventory management. It allows better management of product(s) flow in the SC network, greater and also supplier exchange with QIP (quality inspection process) accompanying it. Integrating the IT with RFID has allowed to track the consignment visibility, align the centralised procurement, integrate the production in each outlet and replenishment frequency. The DC gets items from different local suppliers (major or minor) and the items are stored in different temperature (-22 to -35C) zones that are despatched to the McDonalds outlets as per PO (purchase order) send through IT system. The perishability factor in mind, the distribution strategy with requisite order by volume aims in zero inventory. In the whole process of RD in food research, at global and local level, McDonalds is trying to engage the employees to understand the nation specific developments, customer behaviour and preferences in order to strike the right balance in products offered in menu and the services (Powell, 1992). This was done to reduce the threats of the longer lead times of GSCM. Scanning the environment there has been threats from pizzas, footers while pursuing localisation of the global strategy led McDonalds to native taste adaption that led to McDonaldisation of the rest of the world. It also engaged in active RD, trying to improve the quality of the native produce, identifying the capability of local suppliers, supporting the local farmers, stabilising the SC networking process in order to create a sustainable long term solution for that nation. This strategy therefore eliminates the disruptive GSCM threats, of procurement and also contributes to socio-economic development of native agri-produc ers. The investment for the franchisee in a new country is an adaptive continuum where feedback of the customers in the food ingredient, taste, form, shape, use of meat variants (beef, pork, chicken) due to different religious orientation has seen McDonalds innovating the global burger into innovative flavours. This strategy has paid off as an investment as wider options and variations in the taste has enticed the customers, McDonalds shedding global image and connecting closer with the customer preferences in food habits. What are the supply chain risks and associated mitigation strategy The supply chain risks are defined as the implemented strategies to manage the firm, which are vulnerable to threats and disrupts the SCM continuity element. There can be either everyday or exceptional risks in the SC network at global level which the firm needs to asses in order to achieve the KPIs (key performance) everyday. There are larger risks like social, economic, political in each country that affect the operations. For McDonalds which operate in over 100 countries has asked the franchisees to assess the SC network risk locally. In summer of each year, the risk assessment is done by the employees of McDonalds pertaining to the outlet they operate that is aggregated at national level city wise to form the country level risk parameter towards their operations. The supply risk analysis done allows to address McDonalds concerns of disruption of operations, sustainability concerns and deploy counter strategies where the efforts are concentrated to keep the SCM continuity (Frizell, 2014). Quantifying the risks and weighted average method helps to do a balanced approach to rate the risk propensity that affects the sustainability sourcing. McDonalds has identified that global deforestation has affected their environmental approach and found that climatic changes has affected their suppliers and their productivity. They developed a commodity team, which tracks prices of beef, chicken, coffee, oils (palm and canola) that are most likely affect their costing of an item from the menu. These upstream issues has led to identification of the risks that can potentially harm McDonalds operations and sales indirectly. There are country specific risk meters where the civil war is being rated negative as prevalent in some countries in Africa. In the last century when McDonalds was in the globalisation mode, it failed to assess these threats. The risk mitigation strategy however is different for each of the type of risks identified and listed by the firm. The above circumstances at different countries led McDonalds to form sustainable sourcing agenda at local level and global level (Christopher and Holweg, 2011). This has been a serious issue and has led to series of roundtables with inter country representatives. The SC networks were mapped and at each leg the scale and scope of the risk was ascertained with the counter strategies in place. This also led to educating the suppliers about the risk management and sustainability issues in the SCM. It set itself a goal in order to champion the procurement process uninterrupted. The global roundtable on sustainable beef has McDonalds to position itself as a large beef champion which meets its majority in US, EU, Middles East markets (Frizell, 2014). Thus the overall strategy showed that McDonalds earlier strategy of longer GSCM was reduced to smaller country specific SC networks capable of accepting the threats and managing them. It has also fragmented its upstream SCM from warehouses into more dynamic model of DC (distribution centres) which allowed to reduce the processing and sort the QIP process and meet the order fulfilment criteria faster. The enabler in this whole system has been IT and IS that has aided to create more visibility and traceability in the entire SC model. The above approach has also affect the offerings in the menu as 4V in the operations is also affecting the supply chain. The volume is high, variety is medium, while the variation in the demand is time scales specific, and higher visibility to meal preparation process is pressurising the SC process as internal functions needs fine tuning and alignment. These are important in-store which try to meet the customer centric service quality principles. The risk of a long wait at the table hence is mitigated by the McDonalds employees adhering to the food preparation speed, quality, dependability (consistency in taste quality), flexibility (ability to serve large volume of customers), and maintain the efficiencies of scale of operations (Sarkis, 2012). The risk of running out of food item in a retail outlet has buffer levels in the retail outlet inventory in case the local SC network disrupts. The collaborate SCM and supplier integration has been put into place where they are able to switch to supply McDonalds DC at short notice shows that the power resides with McDonalds brand converting the earlier push into a pull effect. How advanced technology means (e.g., Big Data analytics) help to maintain the competitive advantage. The phenomenon of bigdata is a fairly new where the data sets in large volumes when analysed is likely to reveal trends and patterns, associations between variables which are insights into the interactions (Chari et al., 2013). This data set can be structured, semi structured or unstructured which has the ability to depict only after it is mined. Though there are challenges of how the data is mined and captured, searched, shared, stored and transferred, the issue of its ability to reveal patterns remains a skill that is limited to the analysts of the data. This data if it reveals risks, indicating the resource failure to do resource prioritization, failure to understand the opportunities, is priceless when viewed as insights towards achieving efficiency (Hashem and Ranc, 2015). Essentially the modus operandi is to analyse the data which are constantly being generated by the logistics system. The application of big data in McDonalds can be the DC (distribution centre) where the procurement function delivers the list of items order by franchisee outlets. The use of radio emitting frequency applied to the magnetic field are already detecting the cargo movement in 3PL (third party logistics firms) in the airports leading to seamless movement of goods. For the McDonalds case, the supplier need to install each consignment to be delivered tagged by RFID, which will be captured automatically at the entry points. This will pass through the sensory channels for a QIP, which reduces the procedural hassle of wait time in DC. Thus the use of sensors, actuators, conveyor belts would make the movement of the items faster. The consequence can be faster throughput of the good movement in accepting and distributing from DC which will see an IT and IS integrated logistics systems for the firm level operations. Existing procedures show that, forklifts with one consignment in the DC can easily be located, with the position of the pallet and even trace the entry and exit of it at any given point of time (Hashem and Ranc, 2015). There is minimal human involvement and chances of error as bar coding in the SKU (stock keeping unit) leads to placing the consignment in the respective routes of transport and logistics. The above movement can be tracked over a period of time for weeks and months, and then analysed to reveal a particular trend. These are likely to be leading to more knowledge and emergence of a pattern thus will lead to actionable strategies to further streamline the operations. The future of the business is essentially is going to be based on data and IS, therefore is a indication for the SCM in a firm to implement systems, procedures in order to predict the risks in the business future. This is a strategy which the early adopters are using to gain the competitive advantage and lead the competition. The clear understanding with additional set of new data will also define more rational decisions from the firm level operations. The challenge to accept the bigdata insights as a mainstream business element has been found to boost the decisions 5X faster and robust (Chari et al. 2013). The data can be a revealation of the firm level operations and supply chain data which may not be predicted easily until it is analysed after being mined. It is beneficial for the McDonalds as its global operations 365X24 across 100 countries and its sustainability agenda will allow to monitor the logistics system (fuel spends) which contributes to the majority of firm level expen diture. Therefore by understanding the analytics and predicting, the risks the threats are eliminated. 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