Wednesday, December 25, 2019
Being Danny s Best Man - 937 Words
Good afternoon Ladies and Gentlemen. For those of you that don t know me, my name s Tyler, and I ve had the privilege of being Dannyââ¬â¢s best man. I hope you ve all enjoyed the day so far, and I think you ll all agree... at the church today the bride looked absolutely stunning! Firstly a few thank-yous I have been asked to make. Firstly, to all who have helped in the service, and this lovely party. Whether you have brought food, or helped decorate this place, or just come to support the happy couple, thank you. Secondly to the bridesmaids, you have done a magnificent job helping the bride today, and you all look amazing, so a big thanks to you too. Finally Tom would like me to thank his beautiful new wife for turning up today. I saw him this morning when he was worrying, and it wasn t a pretty sight. He has asked me to tell you how happy you have made him by becoming his wife, something that I am sure he will go into in more detail in his speech, but still, thank you. When Danny asked me to be his best man, part of me was honored, part of me was terrified, but mostly I was laughing that heââ¬â¢s finally admitting what weââ¬â¢ve known all along, that I am, in fact, better than him. Having never been a best man before, I had to spend several hours surfing the Internet to try and find out exactly what my duties would be. So apparently the most important thing I had to do was make sure Danny got to the church on time, looking presentable, clean-cut and sober. Some of you may haveShow MoreRelatedEssay on Marcus Luttrell: IB Learner Profile586 Words à |à 3 Pageshero that brought hope back to all SEAL/S members. He was awarded the Navy Cross for combat heroism in 2006 by President Bush. While fighting for our country, his whole SEAL/S team was killed right before his eyes. Missing in action for five days, he was badly hurt and was cared for by the Pashtuns. Marcus displays a variety of the IB Learner Profile such as; caring, knowledgeable, and principled. Being a caring person is one of the many traits that SEAL/S members must possess. Since the very firstRead MoreA Brief Look at Stephen King751 Words à |à 3 Pagesinfluential author of the present day. His novels have given reader thrills and chills since the 1980s. Most people view Stephen King as Americaââ¬â¢s greatest horror writer, but he also explores the idea of identity and the American condition in the 1980ââ¬â¢s. On September 21, 1947 Nellie Ruth King and Donald Edwin King gave birth to their son Stephen in Portland Maine. While King was still very young, his parents separated. King graduated from Lisbon Falls High School in the class of 1966. From thereRead MoreLone Survivor : The Eyewitness Account Of Operation1493 Words à |à 6 PagesBilly Shelton. Both brothers attended Sam Houston State University, and went on to join the Navy SEALs. Luttrell joined the Navy in 1999 where he began Basic Underwater Demolition/SEAL (BUD/S) training with Class 226 in Coronado, California. Due to a leg injury, he graduated with Class 228 in 2000. After BUD/S, he trained at Army Jump School, SEAL Qualification Training, and Special Operations Combat Medic courses before finally completing his training. After he was discharged from the Navy, heRead MoreAnalysis Of The Movie Dime 960 Words à |à 4 Pagesborn in Texas. He is the youngest of three. Tanner has two older sisters named Ariel, 29 and Sandy, 33. Tanner says ever since he can remember he always felt neglected by his family especially from his father. Tanners father Mike was a very strict man who showed no affection towards him. Despite having a strict image, his father was an alcoholic who would let his frustrations out on his mother. He experienced watching his father beat up his mother while he was growing up. His mother Teresa was anRead MoreThe Parent Child Relationship2244 Words à |à 9 Pagessuffering or helpful and harmonised such as the ones in Stephen King s The Shining. They can be represented as a form of unconditional love, involving sometimes to risk one of the parent s life and to brave dangers like in Joseph Sheridan Le Fanu s Carmilla. They can be completely omnipresent and terrible like the ones in Mary Shelly s Frankenstein or they can be very confusing as it is the case in John Ajvide Lindqvist s Let the Right One In. By studying the representations of the relationshipsRead MoreThe Business E thic Of The Movie Blood Diamond881 Words à |à 4 Pages In Africa, diamond are usually being traded in transaction for people life which are used in civil wars, and wicked military in unstable countries in Africa. Because of the barbarity of wars financed by illegal diamond trade, It has been broadcast the diamond trade has become a poorly regulated business. These stones are call blood diamond. The reason they name it blood diamond because it is stone that people sacrifices their lifeââ¬â¢s for. You do realize that a diamond you may buy at storeRead MoreBarracuda, By Christos Tsiolkas And Butterfly1995 Words à |à 8 Pagesfourteen year old Danny Kelly as he journeys through adolescence and reaches adulthood. The story is told through non-linear narrative, jumping from first to second person; from Danny to Dan, from child to man. Danny is a gifted swimmer, accepted into a prestigious private school on a sports scholarship. He immediately feels out of place among his peers ââ¬â at fourteen, Danny is competitive and angry and has a great desire to be the strongest, the fastest, the best. At first it seems Danny s sense of displacementRead MoreDon t Cry By Martin Luther King Jr.1110 Words à |à 5 Pagessimply think itââ¬â¢s a blessing that there is no school, who are completely oblivious to the oppression that African Americans faced and continue to face today. White suburban children have probably never heard of the Little Rock Nine. If they have, it s because they had to learn about it or take an F. White suburban kids will never face the hatred and discrimination that Melba or the rest of the Little Rock Nine encountered. In the book Warriors Donââ¬â¢t Cry Melba and the rest of the Little Rock Nine hadRead MoreAmerican History X - Paper 21730 Words à |à 7 PagesBrittany Camacho Cultural Anthropology American History X ââ¬Å"I hate anyone that is not white Protestant,â⬠begins Danny Vinyard, the brother of a former neo Nazi skinhead. American History X offers opinions from two sides through one character, the ex-neo Nazi Derek, and the post-prison-reformed Derek. The post-prison-formed Derek serves as a vision of hope for present time. This powerful movie not only depicts the most disturbing aspects of racism, but also shows how close racism is to the middle-classRead MoreArgument Essay Random Drug Testing859 Words à |à 4 PagesARGUMENT ESSAY RANDOM DRUG TESTING Drug abuse has always been a very delicate question as it always it deals with the health, well-being and even lives of human beings belonging to any country. Many people have argued that mandatory drug testing is a violation of their civil rights guaranteed by the Constitution. The Fourth Amendment grants you the right against unreasonable searches and seizures, otherwise known as a persons right to privacy. However, employers have the right to know whether
Monday, December 16, 2019
Social Phobia And Social Anxiety Disorder Essay - 1730 Words
Social Phobia, also called social anxiety disorder (SAD), is one of the most common, but misconstrued mental health problems in society. According to the Anxiety and Depression Association of America (ADAA), over 15 million adults suffer from the disorder. First appearing in the DSM-III as Social Phobia, and later in the DSM-IV as Social Anxiety Disorder, this newly established disorder denotes afflicting stress and anxiety associated with social situations (Zakri 677). According to James W. Jefferson, two forms of Social phobia exist: specific and generalized. Specific social phobia indicates anxiety limited to few performance situations, while generalized indicates anxiety in all social situations (Jefferson). Many people often interchangeably link this disorder to shynessââ¬âââ¬âa personality trait. However, although they have striking similarities, the two are divergent. To begin with, SAD has an extensive etiology ranging from multiple factors. Furthermore, symptoms of v arious aspects accompany SAD. Moreover, SAD has detrimental impacts affecting quality of life. Lastly, SAD has numerous methods of treatment. Social Phobia is prevalent in both women and men beginning at the onset of puberty (ADAA). What is the etiology of Social Phobia? James Jefferson describes the causes of SAD as ââ¬Å"enigmaticâ⬠. In other words, researchers have not yet established the causes of SAD. Nevertheless, theories of its roots surround SAD. Social phobia has an extensive etiology ranging fromShow MoreRelatedSocial Anxiety Disorder : Social Phobia Disorder1654 Words à |à 7 PagesSocial anxiety is ââ¬Å"a fear of humiliation or of being judged by others, and an avoidance of social situations where attention centers on the individualâ⬠(Martis). According to the Social Anxiety Institute, social anxiety has become the third largest psychological disorder, following depression and alcoholism (Richards). Commonly, victims of this social phobia have problems pursuing social environments, interactions, and relationships (ââ¬Å"Social Anxiety Disorderâ⬠). The failure to fulfill daily requirementsRead MoreSocial Phobia Or Social Anxiety Disorder1003 Words à |à 5 PagesSocial phobia o r social anxiety disorder (SAD), and Avoidant personality disorder (AVPD) are both characterized by having significant interference in social situations. This essay will focus on a cognitive view to explain the similarities and differences between them. Lifetime prevalence of SAD fall between 5%-13% (Furmark, 2002; Grant et al., 2005), and 0.5%-5% for AVPD (Torgersen, Kringlen, Cramer, 2001; and Grant, Stinson, Dawson, Chou, Ruan, 2005) (as cited in Hummelen, Wilberg, PedersonRead MoreSocial Phobia Disorder And Social Anxiety Disorder Essay809 Words à |à 4 Pagesuncomfortable events that include social interaction. Nerves can sometimes trigger anxiety during classroom interactions, job interviews, or other social events. It is almost normal to stand in front of a crowd and feel like youââ¬â¢re being judged constantly and tremble. There is a major difference between nerves and an anxiety disorder. When someone sufferers with social anxiety, they normally avoid situations that allow them to feel judged by others. I believe that social phobia can be resolved in some individualsRead MoreSocial Anxiety Disorder ( Social Phobia )1823 Words à |à 8 Pagesbeing shy. If a child is avoiding social interaction or staying in a quiet place to escape embarrassment, they might be experiencing Social Anxiety Disorder. Other symptoms of Social Anxiety Disorder are sweating, has a racing heart, has shortness of breath, or being scared of other people that may be thinking about you being nervous then that child might be experiencing Social Anxiety Disorder. Social Anxiety Disorder, also known as Social Phobia, is a disorder that people generally experienceRead MoreSocial anxiety (or social phobia) is a disorder that alienates people and causes them to avoid600 Words à |à 3 PagesSocial anxiety (or social phobia) is a disorder that alienates people and causes them to avoid social situations at all costs. It is described by the National Institute of Mental Health as ââ¬Å"a strong fear of being judged by others and of being embarrassed (NIMH).â⬠This means that people with this disorder have a fear of peopleââ¬â¢s thoughts and as a result will try to isolate themselves from others. Social anxiety has a ver y large limit as to the things that can trigger it. It can go from the simplestRead MoreSocial Anxiety Disorder And Social Phobia1803 Words à |à 8 Pages Social anxiety disorder or social phobia, is can be progressively debilitating condition which may affect individuals for the duration of their lives and with low rates of recovery among patients (Chartier, Hazen, Stein, M.B, 1998). Studies have shown that the disorder has an early onset with symptoms manifesting on average at age 16 in most adolescents. Social anxiety disorder features intense feelings of irrational fear of possible embarrassment and scrutiny of others during social situationsRead MoreEssay on Social Phobia Disorder1149 Words à |à 5 PagesSocial Phobia Social phobia is a kind of disorder, which involves fear regarding societal situations and accomplishable destructive criticism. Social phobia is the greatest general psychiatric problem in epidemiological examination, with estimation of life time occurrence in western circle as more as 16%. Common phobia generally come out in adolescence and is associated with deep distress, destruction and comorbid problem. Females in clinical trials are higher possible than males to social anxietyRead MoreSymptoms And Symptoms Of Anxiety Disorders1262 Words à |à 6 Pagessociety anxiety plays a huge role in our daily lives. Imagine being in front of a crowd of people feeling nervous, anxious, and even avoiding eye contact? Many people experience these symptoms of anxiety. There are many different types of anxiety disorders. Catching early signs of complications can lead to better treatment and acknowledgment. Gaining knowledge about anxiety and some of the different types of Anxiety Disorders, l ike Obsessive Compulsive Disorder and Generalized Anxiety Disorder can beRead MoreEssay on Anxiety Disorder and the Different Types677 Words à |à 3 PagesAnxiety is the most common type of psychiatric diagnosis and brings together several disorders. These disorders cause fear, worry, panic and apprehension. Anxiety is different from fear to the extent that it is a reaction to an anticipated problem and fear is a reaction to a present problem or danger. The fear, worry, panic and apprehension caused by anxiety disorders are out of proportion. People suffering from an anxiety disorder have difficulties coping with certain situations in life; anxietyRead MoreThe History of Phobias Essay1117 Words à |à 5 PagesPhobias have been in existence for many years. Phobias date back to the works of Hippocrates, a prehistoric Greek physician (Korgeski, 2009). The works of Hippocrates are still debated today. In The Seventh Book of Epidemics, one of the publications by Hippocrates, he studi ed an individual and he interpreted a condition that the person portrayed. The results of the observation were that the individual was petrified of the sound of a flute, if he wasnââ¬â¢t intoxicated. He noticed the individual was
Sunday, December 8, 2019
Intercity Bus Service Management
Question: Write an essay on Intercity Bus Service? Answer: Introduction Intercity Bus Service is a growing industry in the current market. A proper marketing strategy is very necessary for transport organization. Thus this report is a marketing analysis of Intercity Bus Service. 7P marketing mix provides a basic overview of the marketing strategy of the organization. Location, Service cape, style of service and staffing provides the location selection strategy, service overview and staff selection and task assigning process of the organization. Rest part of the report creates basis for marketing communication plan. 7P marketing mix Product Product mix includes the development of plan for the right product according to the needs and requirements of the customers. Organization provides various types of bus services in the market. These services can be divided into various categories like A.C. and non A.C. buses, sleeper and non- sleeper buses. Each type of bus is for specific purpose like A.C. buses are for increasing the comfort of the customer. Rich class people like to travel in the A.C. buses while non A.C. buses are for reducing the fairs mainly for middle class people. Sleeper buses are for the long routes and non- sleeper buses are for the small routes. Intercity transport service also provides the facility of luggage booking (Sharma, 2005). Customers can send their parcels in the buses. Place Intercity bus service has a wide transportation channel. It mainly targets the large cities. Most of the buses of Intercity Bus Service start from a large city and cover the small villages also. In small villages it works on franchisee basis while it has its own offices in large city (Kamane, 2012). Intercity Bus service chooses the main market as its office location so that customer can reach the office easily. It also provides the online booking facility to the customers so that customers can book their seats from their home. Price Intercity provides its services in various ranges according to the chosen services. The price of tickets for A.C. bus is comparatively more than the price of Non A.C. buses. Prices also depend on the distance of travel. More the distance, more will be the prices. Non- Sleeper buses will only contain the sittings while sleeper buses contain three types of seats sitting, single sleeper and double sleeper. Prices for sitting seats of both sleeper and non- sleeper are same while the prices of double sleeper is more than the sitting seats and prices of single sleeper is more than the double sleeper comparatively. There are only slight differences in the prices of single and double sleeper. Promotion The promotion mix of Intercity Bus Service can be categorised into three categories Advertisement, sales promotion and telemarketing. It uses various ways to advertise their services in the market. Organization believes in latest trend of advertising like online advertisement, hoardings, providing advertisement on television channels etc. Organization gives more priority to online advertisement as this is more effective and efficient source of advertisement in current time. Sales promotion includes two ways of sales promotions providing discounts and organizing tours and packages. Generally Intercity Bus Service provides 66% discounts to students, 50% discount to the senior citizens and 75% discounts to handicapped people (Haider, 2013). Organization provides the monthly pass facility to the customers which needs to travel on daily basis. It also provides attractive discounts on special occasions. Intercity Bus Service also organizes various holiday tours for promotion. For telemarketing promotion, organization owned a toll free number which can be used by the consumers for various purposes like enquiry, complaint and ticket booking. This telemarketing service remains open for 24 hours. People People is also an important marketing mix. There are various types of people associated in the overall process of the Intercity Bus service. Manager at each office which handles the employees and customers from the particular office, employees that book the tickets, conductors and drivers are the main actors of overall process (Economist, 2013). Marketing manager manages the marketing of the organization in that particular area. Server man manages the all details related to the server e. Process manager develops all the strategies related to departure of buses etc. Thus the above people manage the whole process of Intercity Bus service. Process The process starts with the reservation of tickets and ends on the customers feedback after reaching to its destination. The first part of the process is reservation of tickets; Intercity Bus Service provides three ways of booking the seat online booking, office booking and booking on telephone. Online booking can be done from the website of Intercity Bus Service. For office booking customer needs to visit the office and book their tickets. For booking on telephone consumer need to use the toll free number of the organization and book their ticket (Sharma, 2005). The second part of the process is boarding on bus. Customer need to arrive at the office of the organization half hour before the departure time of the bus. Conductor will check the ticket and helps in taking their respective seats. After reaching to the destination customer need s to fill a feedback form according to their travelling experiences with the Intercity Bus service. Physical Evidence Physical evidence describes the surroundings where customer and service industry interact with each other and service is delivered to the consumers by the service providers. Ticket counters of the intercity bus have extreme space with chairs in fixed in the line so that customers can purchase tickets comfortably even after a huge gathering at the ticket counter. There are more than three ticket counters at every bus stand to maintain the high gathering (Ritson, 2013). Intercity bus service has the luxury buses with rich interior and highly comfortable seats including all the safety equipment required in case of emergency. The buses used to be clean well after every ride. Location, Services cape, Style of Service and Staffing For location part organization targets the big cities. It runs the between the two large cities and covers all the villages between those cities according to the shortest routes. Intercity Bus Service locates various offices in single large city but the bus is departed from the location where all the people can reach easily. More than one location in single city helps in attracting the more consumers from the market. Service cape is related to the environment in which consumer and service provider interact with each other and provide their services. Intercity Bus service provides a cool and calm environment to the consumers. Various facilities have been provided by the organization to provide quality service to the consumers (Lee, 2009). Luxury buses are designed by considering various small facilities which provide comfort to the consumers. Thus this enhances the positive customer experience of consumers with the Intercity Bus Services. As the style of service is considered, this includes the data related to what types of services are provided by the organization and how organization provides these services to their customer. Organization practise to provide customer centred quality service to consumers for attracting mare customers towards the organization (Pathak, 2011). The moto of Intercity Bus Service is to make the journey comfortable by providing the best services to the consumers. Intercity Bus Service is famous for its high quality luxury and comfortable services in the market. Staffing is one of the most important parts of the organization. It creates the base for overall process of the transportation. Staffing includes various processes like recruitment of the various staff and assigning them their task according to their skills and efficiency. The most important task of transport organization is the recruitment of skilled and experienced drivers. Organization used to recruit the drivers on the basis of driving test. Various types of cautions used to be performed while recruiting the driver like checking of proper certificates and driving licences etc (Maheshwari, 2012) These drivers are put on training of one month with the experienced drivers for one month. Other staffs are recruited on the basis of their experience and qualification required by the organization and that recruited staffs is assigned the task according to the requirement of the organization and skills of the employees. Method to monitor service quality Managing quality of the service is an important task of the organization. For managing the quality of the service it is important to monitor the services after specific period. The services of the organization can be divided into three parts reservation of tickets, boarding and de- boarding of the consumers and after service process. A testing team for each process is assigned to monitor the quality of the services (CAAD, 2014). These teams also provide the suggestion for improvement in the quality of the services provided by the organization. For managing reservation process the team will monitor the online reservation process, office reservation process and telephone reservation process. Online reservation process will include the monitoring the best technology available in the market which can be embedded in the online reservation site of the organization for improving the customer experience of online booking of tickets (Perreau, 2013). Telephone reservation monitoring will include the checking of proper working of the reservation extension and the proper working of toll free number. This will also include the process that can be embedded in the telephone booking of tickets for improving the customer experience of ticket booking. The boarding and de-boarding monitoring of services includes the improvement in the traveling services for the consumers like buses should be cleaned after every ride, all the seats of the buses should be checked after every ride, if there is any defect in any of the seat of the bus than that seat is replaced immediately (Alipore, 2011). Buses are tested after every ride, experience of the drivers help in checking the condition of bus. Every bus is serviced afte4r one month of ride and recycled after three years. The after service process is very important for maintaining the quality of the services. Feedback of the customer is the most important part of monitoring all the services provided by the organization. It helps in deep monitoring of the services. Customers suggestion after taking the services of the organization creates a great scope for improvement in the services. Marketing Information Marketing information include the management of existing customers, managing the database and collection of feedback from the consumers. It is more important to managing the existing customers than adding new customers in the database of the organization (Bordan, 1965). Thus Intercity Bus Service has a separate team to create various strategies for retaining the existing customers in the market. For this a separate database has been constructed by the organization which includes the various details like name, address, email address, phone number is managed. A proper communication is established with those customers, this connection system helps in convincing and retaining the existing customers in the market. Organization also provides various facilities to its permanent customers in terms of special discounts in ticket fairs and special tours organized by the organization. Feedback system is one of the most important parts of the organization as it helps in monitoring the quality of the services. A special team has been created by the Intercity Bus Service which tracks the overall feedback process. The main source of feedback is online. A separate page has been prepared on the website of the organization which accepts the feedback by the customer. A special extension has also been provided on the toll free number. Customer can fill the feedback form after completing their journey. Methods to earn customer loyalty Earning customer loyalty is one of the important processes of any organization. It is very tough to earn the customer loyalty and trust by the organization. Philosophically customers are very sensitive towards the services for which they pay money. If they dont get the proper services as they expected, it creates a negative impact on the consumers (Ghemawat, 2007). First of all customers are very sensitive about the payment process. Organization has a very safe payment process. For online booking Intercity bus service provides both online and offline payment facility to the consumers. Consumers can pay through their debit card, credit card or net banking or customer can pay for the ticket at the time of boarding. Secondly organization promotes only those services that organization can provide easily and efficiently to their customers. Organization understands the fact that if the customer doesnt get what they had seen the brochure or advertisement than it creates a negative impact on the consumers. Thus organization promotes only those facilities that it can provide efficiently. Mistake can be done anyone these mistakes can create a negative impact if not managed properly. For this organization has separate customer handling team that handles the customer queries and complaints efficiently. Thus by the above process organization earns the customer loyalty in the market. Staff guidelines for Handling Customers It is staff of the organization that can create or destroy reputation of the organization in the market. Thus a proper guideline for the staff is very necessary. Each type of staff should have different sets of guidelines. These guidelines should be customer centred. The driver should be provided strict guidelines for safe driving. Similarly conductor of bus handles the customers in the bus. Thus the customer should provide the guidelines related to safety and security so that he can explain the safety guidelines to the customers in case of any emergency (MSI, 2012). The customer handling guidelines should also be provided to the conductor like proper checking of tickets, guiding with their seats etc. Similarly ticket booker and the customer query and complaints handling staff should be provided guidelines for well behaving with the customers. Thus above guidelines to the staff help in managing the proper communication and interaction with the customers. Customer Communication Plan Customer communication plan is also an important factor which if implemented properly enhances the growth of the organization multiple times. Thus organization uses the current trends and latest technology to communicate with the customers. Social media is the great source of communication with the consumers. According to the statistics online social media covers more than 50% of the world. This is also an effective and efficient way connecting with the consumers. Facebook alone covers more than 50% of the overall population of the world (Forbes, 2014). Facebook status update, photos etc. services helps in communicating with the consumers. Twitter is also an effective source of communicating with customers. Tweets on twitter help in reaching a large number of people not only in a single city but also worldwide. YouTube Video sharing is also an effective way of reaching to maximum number of people. Uploading video about various processes and facilities on the YouTube channel creates a great understanding about the services of organization. The other communication plans will include the seminars, malls, surveys, banners, hoardings, television advertisement etc. A seminar is also an effective way for communicating with people. Various people used to visit malls on daily basis, thus various types of activities in the malls help in reaching more people. The overall communication plan of the organization is as follows. Activity Time Period Facebook campaign by creating Facebook page on the platform 6 months YouTube campaigns uploading video after specific period 6 months Twitter campaign managing Twitter page for reaching large number of people 3 months Email Communication to nearly 10000 users 2 months SEO marketing 5 months Hoardings 6 months Seminars in various cities 12 months Conclusion Intercity Bus service provides various types of transportation services to its consumers like A.C. and non A.C. buses, sleeper and non-sleeper buses according to the needs and requirements of the consumers. Thus the prices of the services also vary according to these services. Organization believes in online source for marketing in the market thus putted the online sources at the centre of market communication plan. References Kamane, Kanish (2012). 7Ps in Transport Sector [online]. Available From: https://www.slideshare.net/kanishkamane/7ps-in-trasportation-sector-14821147 [Accessed: 28th April 2015]. Haider, Ali (2013). Transportation service marketing fast treavels [online]. Available From: https://www.slideshare.net/AliHaider2/transportation-service-marketing-fast-travels [Accessed: 28th April 2015]. CAAD (2014). Integrate Marketing evaluation [online]. Available From: https://www.caad.au.edu/attachments/article/43/Class%2015-Evaluation.pdf [Accessed: Accessed: 28th April 2015]. Forbes(2014). Watch out Facebook with Google + #2 and YouTube at #3 [online]. Available From: https://www.forbes.com/sites/anthonykosner/2013/01/26/watch-out-facebook-with-google-at-2-and-youtube-at-3-google-inc-could-catch-up/ [Accessed: 28th April 2015]. Maheshwari, Rajendra (2012). Marketing Management. 1st ed. New Delhi: International BookHouse Sharma, H. (2005). Services Marketing mix. 15(6) p. 456- 470. Lee, C. (2009). A Review of Marketing mix: 4Ps or Mor? International journal of marketing studies, 12(2)p. 2-6. Alipour, M. (2011). The role of service marketing mix and its its impact. 134(1) p. 73-77. Bordan, N. (1965). The concept of markting mix. Science in marketing,23 (12)p. 386-397. Ghemawat, Panus by the above process organization earns the customety equipment required in case of Conclusionstomers so that customers can book their seats frokaj (2007). Managing Differences, The central challenge of global strategy [online]. 1 (3) p. 12 Available From: https://mbi.dirkjanswagerman.nl/static/files/MBI/Module%2021/Managing_Differences.pdf [Accessed: 28th April 2015]. MSI. (2012). Sourier Services. MSI, 1-13. Perreau, fanny (2013). The forces that drive consumer behaviour [online] Available From: https://theconsumerfactor.com/en/wp-content/uploads/sites/2/2013/12/The-forces-that-drive-consumer-behavior-Fanny-Perreau-TheConsumerFactor.pdf [Accessed: 28th April 2015]. Pathak, Raj (2011). Marketing mix- An overview of marketing strategy [online]. Available From https://www.academia.edu/5249311/4.0_Marketing_Mix_An_Overview_of_Implementation_of_Marketing_Strategies [Accessed: 28th April 2015]. Ritson, Neil (2013) Strategic management. 1st edition, :Bookboon publications. Economist (2013). Here There and everywhere [online]. 1 (1) p.1-2 Available From: https://www.economist.com/sites/default/files/20130119_offshoring_davos.pdf [Accessed: 28th April 2015].
Sunday, December 1, 2019
Modern Era Essays - Age Of Enlightenment, Historiography
Modern Era Alan Catic (CPO #119) History 262 History of Civilization II Professor Jim Halverson May 12, 2000 FINAL EXAM The modern era began with the Enlightenment of the eighteenth century and accelerated through the first half of the twentieth century. Although this span of time included many dissenting voices, in general it could be described as an Age of Scientific Reason. The premodern classicists of Greece, Rome, and the Middle Ages, of course, developed reason, to dizzying heights. Science had its origins among Bible-believing Christians of the seventeenth century. But the scientific reason of modernism excluded on principle everything that could not be seen, measured, and empirically analyzed. Revelation was ruled out as a means of knowledge, and belief in a supernatural realm that transcended the visible universe was dismissed as primitive superstition. Not only did modernists believe in the inerrancy of science, they also had a devout faith in progress. The modern, almost by definition, was superior to the past. The future would be even better. Modernists genuinely believed that science woul d answer all questions and that the application of scientific principles would solve all social problems. Through rational planning, applied technology, and social manipulation, experts could engineer the perfect society. At the time, west was Western Europe. It included all developed countries like France, Spain, England, Germany and Italy. West was a term used to describe advanced civilizations, highly developed by the means of their economy and power. Today term west when used in Europe in those very same countries describes only one thing America! Webster dictionary describes west as, the Western hemisphere, or the New World so called, it having been discovered by sailing westward from Europe; the Occident. When North America was being settled by Europeans, all of the culture and knowledge was transported over the Atlantic Ocean. The French Revolution and American Revolution set the pattern for Western politics in the centuries to come. Both of them erupted as the result over pre-revolutionary financial disputes about the principles of the 18th century monarchy. Before the revolutions kings had absolute power over the kingdom and colonies that belonged to the monarchy. After the revolutions in America and France, The American Declaration of Independence declared (and it still does) that all the people enjoyed the inalienable rights to life, liberty, and the pursuit of happiness. The French Declaration of the Rights of Man and Citizen declared, all men were born and remain free and equal in rights. Since then, the West has been changing every day. In the beginning it started with slavery and cotton plants. Tobacco plants were source of money at the time as well. When the Industrial Revolution changed the economy, many farmers lost their jobs. All of the people were moving into the big cities and leaving their lands behind. Machines changed the whole world. As the word implies the Industrial Revolution is best known for ushering in new forms of manufacturing and production, especially that of heavy industry. It launched an era of factories, concentrated labor, and new machinery, too expensive for the home and requiring large power sources. Many new inventions came out such as steamboat, trains and network of the railroads, and cotton gin. Today we have terms such as space shuttle, computer, Internet, cars, airplanesthe words that is our world shaped by. I would feel free to say that today West influences the rest of the world, one way or the other. Most of it goes through the highly developed economy, international business in which the west is the dominant one, and sometimes even though army force. Strong alliances, such as NATO (which is consisted of mostly western powerful countries) divide this world into the two obvious parts the developed countries and third world countries. It is not a secret that the US is the number one power when it comes to economy, business, technology and army. Those are the four most important factors that keep America dominant nation in the west and in the rest of world. With these areas being highly developed, it is very easy to establish a political dominance as well. Nobody knows how long will this world order remain the same, but the truth is the west is getting richer
Tuesday, November 26, 2019
Nazism in Germany Essays
Nazism in Germany Essays Nazism in Germany Essay Nazism in Germany Essay Name: Lecturer: Course: Date: Nazism in Germany The first section of the book The World Must Know by Berebaum highlights on issues of Nazism in Germany and the persecutions of Jews and other respective group by Adolf Hitler in his regimes as German chancellor (Gregor, 34). This journal post is based on my findings from reading the text as well as discussions with my classmate. On 30 January in the year 1933, Germanââ¬â¢s aged president, Hindenburg, named Adolf Hitler as the chancellor of the countryââ¬â¢s government. At this time, chancellor was the highest-ranking position in the state government. The president mandated Hitler with this position with a view that he would manage to steer Germany away from its terrible economical and political crisis. Adolf Hitler spearheaded German workers from National Socialism in the right wing (the Nazi Party). This party was among the most powerful in Germany by the year 1933; although the Nazi managed to gather a mere 33 percent of the popularity votes in the previous election in 1932 . After immediately gaining power, Hitler decided to end democracy in Germany. He did this by persuading his cabinet to call on the constitutionââ¬â¢s emergency clauses that licensed the suspension of personal freedom of speech, press and assembly. Special forces of security; the SS, Storm Troopers and the Gestapo moved by arresting or murdering opposition leaders from their respective political parties. The government passed an act on 23 March the same year that handed Hitler with the powers of dictatorship. Hitler, through his Nazi party, began practicing his ideology on racism, believing that Germans were the superior race involved in a struggle with other inferior races. Hitler and his party viewed Jews, Gypsies (Roma) and handicapped individuals as threats to the biological standards of Germans; what they referred to as a master class (Gregor, 42). The principal target of the Nazi ideology was the Jews who primarily constituted a minor share of the entire German population (app roximately 525, 000 about 1 percent of the population in 1933). The party moreover maliciously spread propaganda that unfairly attributed Jews to the countryââ¬â¢s World War II defeat as well as economic depression. In the same year, Hitler passed laws that forced Jews working in the civil service to quit their jobs in various fields such as the law court and university positions (Gellately, 13). New laws were proclaimed in Nuremberg in 1933 that regarded citizen Jews as second class. In the course of the period of 1937 to 1939, more rules from the German government segregated Jews even to a greater extent. They could not walk or even reside in certain parts of the cities in Germany, nor could they attend schools, go to vacation resorts, cinemas or theatres. In the course of the same period, Hitler increasingly forced Jews away from the countryââ¬â¢s economic life. The Nazi would either force Jews to sell their businesses at throwaway prices or forcefully seize their businesses and property (Gellately, 27). The Nazi party did this through an operation dubbed Kristallnacht. This operation included physical destruction of Jewish stores and synagogues, home vandalizing, unwarranted arrests and m urders. Even though Jewish people were the main target of Hitlerââ¬â¢s hatred, he also persecuted other individuals he regarded as inferior genetically. Hitlerââ¬â¢s ideology was facilitated by scientists who vouched for selective breeding as a means of improving the German race. He passed laws between the years 1933 and 35 that saw involuntary sterilization programs focused on reducing the inferior genotypes in the future in Germany. Upto 350,000 individuals were subjected to this program by either being sterilized physically or through radiation so they could not bear children. People who supported this measure argued that the handicapped were burdening the country with their costs of care. Another consequence of Hitlerââ¬â¢s rule came with unwarranted arrests of people from trade unions, political opponents and others that Hitlerââ¬â¢s party regarded as undesirable or enemies to the state (Gellately, 42). Upto 15,000 homosexuals were put in prison in concentration camps hailin g from the newly revised Nazi laws. Mere declaration of a man as a homosexual would amount in arrest, trial and imprisonment (Gellately, 43). An approximate 25, 000 Jehovahââ¬â¢s witnesses who were residing in Germany were condemned and banned by the government because their religious beliefs prevented them from taking any oath of allegiance to the state or serving the military. With their entire literature confiscated, they also lost their jobs, pensions, employment and social welfare benefits. People who witnessed these atrocities were deported to concentration camps, and their children sent to orphanages and detention camps. Thousands of people, majority of which were political activists, were in municipal camps and thousands others in concentration camps. The 1938 waves of arrests included large numbers of Austrian as well as German Roma (Thie?bot, 82). Between the time Hitler took charge and the year 1939, half of the population of German Jews and numerous Austrian Jews fled Germany due to the prosecutions from Nazi. The immigrants mainly pitched camp in United States, Palestine, and other parts of Europe (but many were eventually caught up with due to the war), Latin America and Shanghai. The Jews who remained in Germany were either unwilling to flee or lacked any means of acquiring visas, funds for immigration or sponsors in the countries to host them (Thie?bot, 94). However, the host countries, including Canada, France, Britain and the United States were all unwilling to accept large numbers of immigrants.
Friday, November 22, 2019
Write a Book That Hollywood Will Love (in 5 Steps)
Write a Book That Hollywood Will Love (in 5 Steps) What It Takes to Write a Book that Becomes a Movie Brooke Maddaford, Reedsy editor and former editor at a Big 5 publishing house, shares her tips on what your book needs to be made into a movie, based on her experience editing A Futile and Stupid Gesture: How Doug Kenney and ââ¬Å"National Lampoonâ⬠Changed Comedy Forever, which was recently adapted into a Netflix Original Movie.The concept of art being derivative is not new. Hollywood loves making movies based on best-selling books because the audience is built in and the story already works. The film is almost guaranteed to have loyal fans who read the book and are excited to see the adaption, so producers donââ¬â¢t have to agonize about ticket sales.Four of the top five highest-grossing film franchises have literary origins. Forty-seven of the eighty-nine films that have won the Oscar for Best Picture were based on a book, novella, or short story. Thatââ¬â¢s over fifty percent!But not every good book is adapted into a film. Why is that?Josh Karp was wise to write a bio graphy about National Lampoon because his story spotlights a comedic empire built by famous eccentrics; pretty stellar biographical material already. But it wasnââ¬â¢t the just the brilliant personalities or counterculture backdrop that attracted Netflix. It was how the author swirled together his plot, characters, and setting - and his well-crafted writing - that produced a book with the qualities that Hollywood seeks. (This is a great resource that talks more about ââ¬Å"Show, Donââ¬â¢t Tell.â⬠)Step 5: Donââ¬â¢t Write a Screenplay Masquerading as a BookMy greatest recommendation is this: if you want to write a book, write a book, and if you want to see your story told through film, write a screenplay. Donââ¬â¢t write a screenplay masquerading as a book. à à Although both authors and screenwriters are storytellers, a book is a fundamentally different medium than a movie.If youââ¬â¢re uncertain about if you should write a screenplay or a book, ask yourself these questions:Can my story be told in two hours or less? (If so, a screenplay may be best.)Does my story involve a lot of narration or internal dialogue? (If so, write a book.)Do I want my writing to be followed by another robust creative process to translate it to film? (If so, go with a screenplay.)When I think of my story, do I see people reading it or watching it?What does my story want to be? How does it want to be tol d?There are no right or wrong answers to these questions - itââ¬â¢s important to follow your intuition.My advice? Write what you know. And enjoy the process!If you have any thoughts or questions on writing a film-worthy book, drop a message in the comments below.
Thursday, November 21, 2019
How can interactive media encourage students from secondary schools to Dissertation
How can interactive media encourage students from secondary schools to eat healthy and thus contribute to reducing the growing o - Dissertation Example n.d.). Considering the cases of school children, the number of children suffering from overweight has been rising over the years. Records reflect that one out of three children is becoming obese or overweight. These children are also affected with heart diseases, high blood pressure and diabetes that are associated with the increase in weight. It is a matter of serious concern that lead to several challenges for such school children to cope up themselves in situations of the school environment and lead a healthy life (Congress, 2000). Thus there is a need to reduce the problems related to overweight in school children in order to protect them from the above mentioned diseases of the health (Pillitteri, 2010). The present study focuses on the effects of interactive media towards encouraging children from secondary schools to eat healthy and become aware of the growing overweight problems among such children. Meaning of Healthy Eating in Healthcare: By healthy eating in healthcare, it refers to the foods in amounts and types that contain a proper balance between nourishment and power supporting the growth of the children as well as of the metabolism of the adults. In order to eat healthy, such foods need to be selected that contain vitamins for the promotion of the health, as well as minerals that are required by the body. The quantities of fats, cholesterol, sugar and sodium need to be less in such foods (Tassoni, 2002). Thus healthy eating means intake of those foods and nutrients that are actually needed by the food for proper growth and health. The necessary nutrients include protein, carbohydrates, fat, water, vitamins, and minerals (Boyle and Long, 2008). Thus it can be realized that healthy eating is extremely essential for individuals to remain healthy such that they do not suffer from severe diseases that result from overweight problems. With the school children the problems are more since they tend not to understand the problems and the ill effects of u nhealthy foods and their obesity can actually lead to them becoming obese when they are grown up as well (Penn, 2005). Trends and Development in Healthy Diet: Studies have revealed certain trends in health eating. These trends do not include only losing weight and diet regimens. Rather they consider the healthy eating habits in order to bring about a change in the lifestyle, with balanced and proper diet particularly focused on eliminating or reducing the problems of child obesity and overweight problems in school children. In the present times, several individuals, as reflected by the Americans, have turned their focus on improving their diets. Thus diets are obtained to have changed and people are now more concerned to follow the dietary instructions as provided by health departments. Low fat diets have been obtained to have gained attraction among most individuals that reflect a turn towards the positive effect as far as healthy eating is concerned (Weimer, n.d.). The governments in this regard have started playing a significant role. Since dietary constraints have proved to prevent several health problems in individuals, considering the small children as well, hence governments are also taking initiatives to encourage healthy eating among small children and other individuals. They are providing effective nutritional information to
Tuesday, November 19, 2019
The Wedding Story Essay Example | Topics and Well Written Essays - 750 words
The Wedding Story - Essay Example Significance of the use of Simile in Literature IV. Conclusion V. References The Use of Simile in Julianne Homokayââ¬â¢s The Wedding Story A literary device is a technique that the writer uses for a given literary purpose (Niazi & Gautam, 2010). Literary devices can be any form of method or procedure that the writer/artist uses to express ideas through language, and produce a desired effect on the reader/audience. Examples of common literary devices used are Allegory, Analogy, Climax, Foreshadowing, Hyperbole, Metaphor, and Simile. As in any piece of good literature, Julianne Homokayââ¬â¢s The Wedding Story is also filled with literary devices that make the drama come to life. Homokay used a number of different literary devices to make the drama a comedic take on criticizing the conventional pictures that men and women are pictured as, especially in the confines of marriage. Thus, The Wedding Story may be considered as a farce, because it is a comedy in which the plot took an u nfortunate, almost exaggerated twist. One particular literary device used repeatedly in the drama is Simile. Simile is a literary device known as a figure of speech, which makes a comparison between two dissimilar objects using as, like, or as though (Bertens, 2008). Since similes are essentially a group of descriptive words, they are able to paint a clearer picture in our minds as opposed to when they are left out in a text. Since the actual object used in the text may be an abstract one, using simile to liken it to a more concrete and visually engaging object gives the reader a chance to create a more vivid picture of the scenario in his or her mind. Simile, as a figure of speech, is very similar to metaphor, except that comparisons are made without the use of as, like, or as though. In The Wedding Story, simile was used in the dialogue to emphasize particular points. The narrator, who may be considered as the protagonist in the story, reads from his book and talks of a ââ¬Å"wom an, pretty as a day in June.â⬠This comparison paints the woman in the minds of the reader as someone who is young, fresh, and vibrant, comparable to the vibrance of Juneââ¬â¢s summer. Of course, the bride and groom (who may be labeled as the antagonists of the drama), clarifies that the bride bears no resemblance to a pretty day in June because she was a middle aged woman who had to get married for convenience. The bride C. How did the use of Simile as a literary device contribute to the drama VI. Significance of the use of Simile in Literature VII. Conclusion VIII. References A prominent literary device used in the drama was
Saturday, November 16, 2019
Electrinic and Digital Media Paper Essay Example for Free
Electrinic and Digital Media Paper Essay Historically the role of media in our society was one of delivering news and information for the sake of knowledge. According to Vivian, the news media served as the major watch dog in the gathering and sharing of information across the world. Traditions of a culture, such as China, have long been created an opportunity for free creative and artistic expression as a means of media exposure in countries where there is great government regulation. Now in a more contemporary role, media has become so integrated in peopleââ¬â¢s lives that many are swimming in a mass media ocean of communication. Media multitasking has become such of a normal routine for most people, that without media their lives would be empty (Vivian 2011). Over the years mass media has advanced in so many areas, becoming the technological assisted transmission of messages to mass audiences (Vivian 2011) of photography, sound, and transmission. Technology has been the foundation of mass communication in the media industry for years. If not for the invention of the printing press, books and newspapers may have never been published. Mass media has become almost solely dependent on the technology of today. Technological development of the Internet offers the potential, if appropriately utilized, to be an enabler of a more sustainable future (Ahmed 1999). Mass communication has evolved through the years with the emergence of various technologies such as printing, chemical, digital, and electronics. These technologies have contributed to media growth far beyond what anyone could believe early in the history of Mass communications. Particularly with the emergence of Chemical and Electronic technologies movies became popular and the radio and television mediums sky rocketed in popularity. Photography early on helped to increase the power of the printed word by bringing words to life by leading the charge in producing pictures in books, newspapers and magazines. The recording industry has evolved from the phonograph to the iPod allowing for radio to be everywhere and communication being transferred through airwaves for audiences which printed sources could not reach. Much of the technologies from above have become more of a necessity rather than a luxury by which only a few persons can benefit. With the invention of the printing press the newspaper industry has been able to mass produce a product from an initial template of an idea. Cameras and projectors have moved past capturing a moment into creating a moment vision, by understanding the eye retains a vision of a period of time, and if multiple photos could be taken, linked together, and flipped quickly, the human eye could be tricked into visualizing motion of an object. Creating a continuous motion, which later became known as ââ¬Å"Filmâ⬠and now digital photos. With the development of digital technology there has been great efficiency brought to various aspects of many peopleââ¬â¢s lifestyles. (Vivian 2011). Bell Labs lead the way in revolutionizing a new media avenue known as ââ¬Å"The Netâ⬠. The internet in the early 1990ââ¬â¢s was vastly evolving into the next means of mass communication. Bell Labs was in the forefront of the digital age by walking us into a media convergence. Where bits of data, we commonly refer to as messages, could be transmitted over the internet in large capacity at a certain rate of speed and reassemble as readable text upon reception at its destination. Now in 2012 because of the efforts of Bell Labs the digital age has advanced throughout time to where we once dialed a phone number from memory, we now speak a name and our phones dial for us. Smartphone devices have opened up a new world where everything is truly at your finger tips. Where Companies once relied on Trucks and warehouse for logistical need for distributing their products, they now have cut cost by utilizing the internet. Products such as books, magazines, and newspapers, printed media, have bought in to the immediate delivery of their brands in a matter of minutes versus days or weeks even. In the last 20 years all of the new trends and developments within the electronic and digital media industry the role of mass media has changed but yet still remains the same in its function. Persons, who once in casual conversation referred to their business as the newspaper business, now have restricted their verbiage and now work in the news business. References CREATIONISM Study teaching; MASS media; GREAT Britain; ROYAL Society (Great Britain); RELIGION science; REISS, Michael Ahmed, Pervaiz K.; Hardaker, Glenn. Business Strategy the Environment (John Wiley Sons, Inc). Jan1999, Vol. 8 Issue 1, p75-81. 7p Vivian, J. (2011). The media of mass communication (10th ed.). Boston, MA: Allyn Bacon.
Thursday, November 14, 2019
How John Keats used Symbolism in his Ode to a Grecian Urn Essay
How John Keats used Symbolism in his ââ¬Å"Ode to a Grecian Urnâ⬠à à à à à John Keats was born in 1795 in Moorfields, England. He was the son of a stableman who married the ownerââ¬â¢s daughter and eventually inherited the stable for himself. He was fourteen when his mother died of tuberculosis. Having been apprenticed to an apothecary at the age of fifteen, John felt the need to leave medical field to focus primarily poetry. Keatsââ¬â¢s imagery ranges from all of our physical sensations: sight, touch, sound, taste, and sexuality. Keats is one of the most famous for his Odes. Traditionally, the ode is lengthy, serious in subject, elevated in its diction and style, and often elaborate in its stanza structure. ââ¬Å"Symbolism seems the obvious term for the dominant style which followed nineteenth-century realismâ⬠(Wellek 251). According to an article found in Jstor journal, written by Vyacgeslav Ivanov, titled, Symbolism, ââ¬Å"symbols are far from being an invention and convention of mankind, constitute in the universe, all pulsating with life, a primordial imprint in the very substance of things and, and it were, an occult language by means of which is achieved a preordained communion of innumerable kindred spirits, no matter how these spirits may differ in their individual modes of existence or whether they belong to different orders of creationâ⬠(Ivanov 29). Keats uses symbolism in ââ¬Å"Ode to a Grecian Urnâ⬠to illustrate his love for ancient Greece. à à à à à à à à à à ââ¬Å"Ode to a Grecian Urnââ¬â¢ was written by John Keats at some unknown date. ââ¬Å"The Urn, as Keats described it, was a classical vase, decorated with a frieze of engraved figures in scenes from pastoral life. In reality it was more than any particular vase which he had seen on his museum excursions with Haydon or Severn. The Grecian Urn represented poetic vision, the timeless, enchanted world into which the artistââ¬â¢s imagination alone can enter,â⬠as stated in Robert Gittings and Jo Mantonââ¬â¢s book titled The Story of John Keats (Gittings and Manton, pg. 148). In this poem Keats wants to create a world of pure joy, but the world is of make believed of people living in a moment in time. In an article titled, ââ¬Å"Thought is sacrificed to sensation in the poetry of John Keats,â⬠author Iain Morrison states that ââ¬Å"Existing in a frozen or suspended time, they cannot move or cha... ... to know.â⬠The beauty lies in the urn. ââ¬Å"What the imagination seizes as beauty must be truth,â⬠as stated by Catherine Owens Peare, author of a book titled John Keats a Portrait in Words. ââ¬Å"John Keatsââ¬â¢s ââ¬Å"Ode on a Grecian Urnâ⬠was both inevitable and incredible. It was inevitable that he should by now have struggled free of the sonnet with its fourteen-line prejudice to create this ten-line stanza and its two pairs of lines and two sets of triple rhymes, inevitable that in developing his own style he should have resolved his philosophic search at this his period of most superb creativityâ⬠(Peare, pg. 174). Douglas Wilsonââ¬â¢s article in Jstor titled ââ¬Å"Reading the Urn: Death in Keatsââ¬â¢s Arcadia,â⬠ââ¬Å"Like Blakeââ¬â¢s ââ¬Å"Mental Travelerâ⬠and so many other Romantic poems, ââ¬Å"Ode on a Grecian Urnâ⬠invites the reader into a landscape of consciousness. As S.T. Coleridge puts it, the primary function of the poetic work, like the visual language of painting, is ââ¬Å"to instill energy into the mind, which compels the imagination to complete the picture. The odeââ¬â¢s speaker responding to an imaginary urn conjures up, as part of a mental dram, the underside of a vanished culture that created such urnsâ⬠(Wilson 823).
Tuesday, November 12, 2019
Postpartum Stress Disorder Essay
The postpartum period has been defined as ââ¬Å"a bringing forth of the period following childbirthâ⬠(Webster, 1988, p. 1055) or ââ¬Å"occurring after childbirth or after delivery, with reference to the motherâ⬠(Doriand, 1988, p. 1343). In nursing or medical textbooks, the postpartum period is defined as ââ¬Å"the 6-week interval between the birth of the newborn and the return of the reproductive organs to their normal non-pregnant stateâ⬠(Wong & Perry, 1998, p. 480). However, Tulman and Fawcettââ¬â¢s (1991) found that the recovery of postpartum womenââ¬â¢s functional status from childbirth takes at least 3 to 6 months. Websterââ¬â¢s Dictionary defines stress concretely as a ââ¬Å"physical, mental, or emotional strain that disturbs oneââ¬â¢s normal bodily functionsâ⬠(Webster, 1997, p. 735). Stress is produced by stressors. Wheaton (1996) defines stressors as ââ¬Å"conditions of threat, demands, or structural constraints that, by the very fact of their occurrence or existence, call into question the operating integrity of the organismâ⬠(p. 2). In addition, four characteristics of stressors are described: (1) threats, demands, or structural constraints; (2) a force challenging the integrity of the organism; (3) a ââ¬Å"problemâ⬠that requires resolution; and, (4) ââ¬Å"identity relevantâ⬠in threats in which the pressure exerted by the stressor, in part, derives its power from its potential to threaten or alter identities. Further, awareness of the damage potential of a stressor is not a necessary condition for that stressor having negative consequences; and a stressor can be defined bidirectional ly with respect to demand characteristics. That is, it is possible for both over-demand and under-demand to be stress problems (Wheaton, 1996). Accordingly, based on the above definitions of the postpartum period, stress, and stressors, postpartum stress is defined as a constraining force produced by postpartum stressors. Postpartum stressors are defined as conditions of change, demand, or structural constraint that, by the very fact of their occurrence or existence within six weeks after delivery, call into question the operating integrity of body changes, maternal role attainment, and social support. Due to its many adjustments, the postpartum period has been conceptualized as a time of vulnerability to stress for childbearing women (Too, 1997). Postpartum Period The postpartum period has been conceptualized by a variety of cultures as a time of vulnerability to stress for women (Hung and Chung, 2001). It is characterized by dramatic changes and requires mandatory adjustments that involve many difficulties and concerns, possibly leading to new demands, or structural constraints and, therefore, stress. All mothers face the multiple demands of adjusting to changes in the body, learning about the new infant, and getting support from significant others. For women going through this transition, it may be a uniquely stressful life experience. Several stressors specific to the puerperium as it exists in the literature have been identified. Those pertaining to body changes include: pain/discomfort, rest/sleep disturbances, diet, nutrition, physical restrictions, weight gain, return to prepregnancy physical shape, care of wounds, contraception, resuming sexual intercourse, discomfort of stitches, breast care, breast soreness, hemorrhoids, flabby subcutaneous tissue, and striae. Stressors pertaining to maternal role attainment include: concerns about infant crying, health, development, bathing, clothing, handling, diapering, night-time feeding, breastfeeding, conflicting expert advice, keeping the baby in an environment with a comfortable temperature, bottle feeding, appearance, safety, elimination, body weight, skin, babyââ¬â¢s sex, breathing, spitting up, sleeping, and cord care (Moran et al. , 1997; Too, 1997). Finally, those stressors pertaining to social support include: running the household, finances, perception of received emotional support, giving up work, finding time for personal interests and hobbies, fatherââ¬â¢s role with the baby, relationship with the husband, restriction of social life, relationship with children, and coordinating the demands of husband, housework, and children (Moran et al. , 1997). In addition, Hung and Chung (2001) shows that after childbirth women will encounter another type of stress during the postpartum period, which is characterized by dramatic changes and requires adjustment. Conditions of change, demand, or structural constraint may occur during these dramatic changes, creating many difficulties or concerns. Therefore, in addition to general stress, postpartum stress is induced after delivery during the postpartum period. Postpartum Stress Disorder Postpartum Stress Disorder (PSD) is the most serious, least common, and most highly publicized of the postpartum mood disorders: mothers with PSD have killed their infants and themselves. It is on the extreme end of the postpartum continuum of mood disorders (Nonacs, 2005) and attention to symptoms is vital for any postpartum support program. The treatment issues will not be fully discussed here because of their specialty and complexity. However, it remains a primary function of the service delivery to recognize symptoms and refer appropriately for specialized psychiatric care and management. A sensitive, direct question such as, ââ¬Å"Some women who have a new baby have thoughts such as wishing the baby were dead or about harming the baby; has this happened to you? (Wisner, et al. , 2003, p. 44), is an essential element of postpartum evaluation and Wisner and colleagues (2003) have suggested that this question be asked of all postpartum women. PSD is a rare, severe disorder with a prevalence of one to two cases per one thousand births (Seyfried & Marcus, 2003). Symptoms are abrupt and often occur within 48 hours of delivery but can be delayed as long as two years (Rosenberg, et al, 2003). Typically, however, symptoms occur within the first three weeks, and two thirds appear within the first two weeks postpartum (Chaudron & Pies, 2003). Symptoms include mood lability, distractibility, insomnia, abnormal or obsessive thoughts, impairment in functioning, delusions, hallucinations, feelings of guilt, bizarre behavior, feelings of persecution, jealousy, grandiosity, suicidal and homicidal ideation, self-neglect, and cognitive disorganization (Wisner et al. , 2003). Women with PSD who harbor thoughts of harming their infant are more likely to act on those thoughts (Wisner et al. , 2003). Because of the severity of the illness and significant concern for the safety of both the infant and the mother, PSD is considered a psychiatric emergency and hospitalization is necessary. Etiology of PSD There has been some debate about the etiology of PSD. As noted previously, the incidence is approximately one or two women per one thousand births. This rate has remained unchanged for that last 150 years (Wisner et al. , 2003). In cross-cultural studies the rates for PSD are similar to those reported in the United States and the United Kingdom. These findings suggest a primary etiologic relationship between PSD and childbirth, rather than psychosocial factors (Wisner et al. , 2003). Oââ¬â¢Hara (1997) has noted that women are 20 to 30 times more likely to be hospitalized for PSD within thirty days after childbirth than at any other time during the life span, leading him to speculate, with little doubt, that for women there is a specific association between childbirth and PSD. There are subgroups of women who may be more likely to develop stressful symptoms after delivery. Primaparas appear to have a higher risk for c than multiparous women (Wisner et al. , 2003). This may be the result of an undiagnosed bipolar disorder. Women with a history of bipolar disorder or PSD have a 1 in 5 risk of hospitalization following childbirth (Seyfried & Marcus, 2003). The overall pattern of symptoms described as PSD suggests the illness is on a continuum of bipolar mood disorders (Wisner et al. , 2003). The clinical presentation of PSD is often very similar to a manic episode (Seyfried & Marcus, 2003). Affective disturbances may be depressive, manic, or mixed (Chaudron & Pies, 2003). While there is no typical presentation, women often display delusions, hallucinations, and/or disorganized behavior. Delusional behavior often revolves around infants and children, and these women must be carefully assessed because thoughts of harming their children are sometimes acted upon (Chaudron & Pies, 2003). The predominant affective symptom in those postpartum women who commit infanticide, filicide, or suicide is depression rather than mania (Chaudron & Pies, 2003). In reviewing the connection between bipolarity and PSD several studies have shown evidence for a link in four areas: symptom presentation, diagnostic outcomes, family history, and recurrences in women with bipolar disorder (Chaudron & Pies, 2003). The relationship to bipolar disorder is considered quite persuasive and it has been suggested that acute onset PPP be considered bipolar disorder until proven otherwise (Wisner et al. , 2003). However bipolarity does not account for all cases of PSD and a meticulous differential diagnosis is mandatory for those women with presenting stress symptoms. A careful checking of the patientââ¬â¢s history for previous manic or hypomanic episodes as well as any family history of bipolar disorder is important in order to rule out bipolar disorder. Organic causes contributing to first onset PSD need to be examined and ruled out. These include: tumors, sequelae to head injury, central nervous system infections, cerebral embolism, psychomotor seizures, hepatic disturbance, electrolyte imbalances, diabetic conditions, anoxia, and toxic exposures (Seyfried & Marcus, 2003). Of special consideration in postpartum women is thyroiditis. This is relatively common in postpartum women and usually begins with a hyperthyroid phase progressing to hypothyroidism. In either phase PSD can occur (Wisner et al. , 2003). Obtaining serum calcium levels is important to rule out hypercalcemia for patients displaying PSD symptoms (Wisner et al. , 2003). Sleep loss resulting from the interaction of various causes may be a pathway to the development of PSD in susceptible women (Wisner et al. , 2003). The later stages of pregnancy and the early postpartum period are associated with high levels of sleep disturbance. This seems to be more prevalent in primiparous women than in multiparae. Historical and contemporary studies have noted that insomnia and sleep loss are significant and early symptoms of PSD. The rapid and abrupt changes of gonadal steroids after delivery and the evidence that estrogen has an effect on mood and the sleep-wake cycle (Wisner et al. , 2003) suggest an interaction between hormonal fluctuations, sleep loss, and the onset of PSD. Treatment of PSD PSD is a severe illness and should be considered a psychiatric emergency requiring hospitalization (Rosenberg et al. , 2003). The stigma attached to mental illness and especially to mothers who may harm their infants and themselves, often prevents women and their families from seeking help. PSD is often marked with periods of lucidity that can fool those close to the mother and health care professionals. Because of the complexity of the diagnosis and treatment, referral to a psychiatric specialist is required and formal treatment is beyond the scope of this program. However, it will be necessary to recognize symptoms and be cognizant of risk factors, such as history of bipolar disorder or previous PSD. Such awareness is essential, as is the readiness to offer support until adequate services can be implemented (Wisner et al. , 2003). Prevention of PSD is unclear, but early identification of a history of bipolar disorder and/or previous PSD would be an element of a comprehensive postpartum program. Prenatal education describing symptoms is an important aspect of a proactive approach to postpartum care. Part of the prenatal and postpartum educational effort will include urging women to share any bizarre thoughts and fears with their health care professionals and families. New mothers experiencing insomnia will be encouraged to seek assistance from their physicians and to engage other family members to care for the infant during nighttime feedings (Wisner et al. , 2003). As noted earlier, specific treatment is beyond the scope of this program, but a proactive approach to early identification and recognition of unusual thoughts, feelings, and experiences may help to initiate treatment and avoidance of tragic results. Conclusion During the postpartum period, women are immersed in the realities of parenting and coping with balancing their multiple roles (e. g. , wife, mother, and career woman). However, women frequently report difficulty in adjusting to the needs of the baby and other children, difficulty with housework and routines, concerns over support to cope with family needs, and concerns over weight gain and body changes. Accordingly, postpartum stress has an important role in a womanââ¬â¢s life and influences her health status, both physical and mental.
Saturday, November 9, 2019
Miranda warnings Essay
Miranda warnings were created to protect individuals and their rights against coercive or threatening questioning methods by police officers from Miranda Warning.org(2013). Everyone has heard the ââ¬Å"you have the right to remain silentâ⬠speech, so on and so forth. These rights do not just apply to adults but juveniles as well. In the case of the young boy who was arrested standing outside someones home there are four issues that need to be addressed. To the new officer I would address the situation as follows. So during your first arrest there were a few things that need to be addressed as to how it went about. When you were dispatched to the home burglary you approached a young boy outside the home. You arrested him. I would not have just arrested him. Asking him if he lived at the residence, his age, name or who his neighbors are could have given you a good idea if he belonged there. As it seems also without speaking to him until you came to the police station realizing he did not speak English. According to E-how (2013), in order to arrest someone you must have probable cause. You had no evidence or probable cause to believe this boy had anything to do with a past, current or future crime to be committed. It was never indicated the boy had any weapons or tools to access the home. Without probable cause or evidence any kind of information or statements from the boy would not be allowed in a prosecution case. The next issue was that you arrested the boy whom you still have no name or age for and took him to the station without clearing the scene. Protocol for these types of situations is that once either an alarm system is set off or even dispatched from a concerned citizen call you always make sure the home is secure. If that means calling for backup then do so. You secure the person in the squad car, wait for backup and check to see if anyone is home. Check the doors, windows or basement access to ensure nothing is, isnââ¬â¢t broken or open. If something is accessible you announce yourself, make entry and clear it for any other suspects. If dispatch is able to contact alarm company or homeowners you wait until they arrive from Protection1 (2013). You do not know if that boy was a lookout or the 3 burglar. If he was the lookout, the other accomplice got away. Or the other person could remain in the house continuing to burglarize and could run into the homeowner. This creates a dangerous situation for each person that we do not need for it could cost lives. When the two of you arrived at the station you could see that the boy did not understand English because you tried to question him. You did know and understand to read the rights to him but failed to get any type of help with a translator. According to Fox News Latino (2013), a court ruled that Miranda Rights were to be read in the accused first native language. You could have requested to use an application from a cell or internet source. You also could have asked to try to locate someone who speaks his language (mandarin).Nothing was done to find a way to translate the warning to get an understanding of the situation. The last issue with the Miranda warnings is that once the family member who came for the boy who spoke English no Miranda Rights were read to either of them. Getting the family member to translate, give information such as a name and age of the boy could be crucial also. You did not read either of them rights or asked if they understood what their rights were before speaking to the family member on behalf of the boy. So this comes back to any information given will not be able to be used in court. The case was handed over to a follow up investigator. Supreme Court (2013) ruled that ââ¬Å"Under federal law, a suspect taken into custody must be read his or her Miranda rights by law enforcement. Certain uses of restraint ââ¬â handcuffs, a prolonged interrogation, certain surroundings ââ¬â add up to custody.â⬠How do you think the prosecution will be able to use any information given if you didnââ¬â¢t read them their rights? These issues could have been resolved by following home burglary protocol. Checking, clearing the scene for safety issues, hazards or other people. Secondly when going to arrest someone you must follow the law that in regards to probable cause. There must be intent or physical evidence of a crime 4 going to be or already committed. Make sure you have this key element and when in doubt ask for advise. Thirdly it is a federal law to read a suspect his rights before any type of questioning. Failing to do so can result in dismissal of the case and all charges dropped. Even if the boy is a juvenile his rights must still be read if in custody. You arrested him and brought him to the station, hes in custody. Lastly when having an issue of translation with someone who doesnââ¬â¢t speak English contact a higher up to see what should be done. You could have tried using an application on a cell phone or internet source to translate his words and yours. Using the family member is a risky chance because they could tell them or you wrong to get the issue dropped. It could steer the investigation in the wrong direction. Letting it slide will not help the situation any nor a possible case against the boy. When ever in doubt reach out for help or advise from another officer, investigator or supervisor. 5 References Arrested without Probable Cause Laws (2013). Retrieved from http://www.ehow.com/list_6806016_arrested-probable-cause-laws.html Fox News Latino (2013). Court Rules Miranda Rights Must be given in Correct Spanish. Retrieved from http://latino.foxnews.com/latino/news/2013/07/16/court-rules-miranda-rights-m ust-be- given-in-correct-spanish/ or http://www.us-english.org/view/124 How Do Police Respond to a Burglary (2013). Retrieved from http://homesecurity.protection1.com/police-respond-burglary/ Miranda Warning Facts (2013). Retrieved from http://www.mirandawarning.org/mirandawarningfaq.html Supreme Court Rules Against NC in Juvenile Miranda Rights (2011). Retrieved from http://www.mcclatchydc.com/2011/06/16/115919/supreme-court-rules-against- nc.html#.UjYT9MPD_IU
Thursday, November 7, 2019
Modern Architecture essays
Modern Architecture essays During the early twentieth century architecture took a new turn into the more modern way, with clean lines and a new influence of nature, which resulted in a new era of design as a whole. With this new way of thinking came a line of architects that would take architecture into a revolution, such as William Le Baron Jenney, Louis Sullivan and Frank Lloyd Wright. Their ideas would change the way of architecture and would have a lasting impression on architecture in the future along with how it was taught. The Industrial Revolution had so changed technology and design that old concepts no longer seemed right. Starting in 1840, leading artists, designers, and critics tried to develop new approaches to architecture. Modern architecture has its roots in a number of different origins. One of the persistent ideas in 20th-century architecture, however, is the belief of many, engineers as well as architects, that beauty could be seen in the clear expression of the structural properties of the new materials (Curtis 25). As iron, glass, and steel became available, building construction was no longer limited to stone and wood. One structure built for the Paris Worlds Fair of 1889 showed this exactly. The Eiffel Tower, by Gustave Alexandre Eiffel, which was seven-thousand tons of steel, was erected to soar nine-hundred eighty-four feet into the sky, as part of the centennial celebration of the French Revolution. Like this steel skeleton many other buildings would soon use the same type of way to build. High-rise buildings were made possible by the building of a steel cage, on which to hang the floors and walls. The basic skyscraper office building took form in Chicago by the 1890s and spread rapidly elsewhere. Involved were some exceptionally able architects, including members of the Chicago School. The Chicago School, an American architectural movement based in late 19th-century Chicago, was the ...
Tuesday, November 5, 2019
Is Marketing For Introverts Unlock Your Potential
Is Marketing For Introverts Unlock Your Potential Always a shy child, my mother approached me during my high school career and informed me that I was to send in an application to the Hugh Oââ¬â¢Brien Youth Leadership seminar. ââ¬Å"I donââ¬â¢t want to go to that,â⬠I informed her. ââ¬Å"There will be lots of people I donââ¬â¢t know there.â⬠ââ¬Å"Thatââ¬â¢s precisely why you should go,â⬠she said. And I did go. My mother knows half of the state of North Dakota, and is completely unafraid to approach them for a chat. I look down at the ground when I walk and hope no one will try to start a conversation. Clearly, we are different creatures. Back then, I was both introverted and shy, though I have (mostly) outgrown shyness through such things asyouth leadership seminars. However, the introversion- the desire to be alone much of the time- remains. And thatââ¬â¢s perfectly OK. Introversion kind of took on a life of its own in recent years, partly thanks to the book ââ¬Å"The Power Of Introverts In A World That Canââ¬â¢t Stop Talkingâ⬠and its associated TED talkà by Susan Cain. Social media feeds were flooded with people proud to lay claim to their introversion, glad to have found a spokesperson so they didnââ¬â¢t have to say it. Thereââ¬â¢s even a website dedicated to the ââ¬Å"Quiet Revolutionâ⬠, people who arenââ¬â¢t much for talking who live in a world where noise and constant speech is both common and rewarded. ââ¬Å"Why are all the introverts on social media?â⬠my friend asked, when I pointed out this trend wave. ââ¬Å"Wouldnââ¬â¢t that be the last place to be?â⬠ââ¬Å"Thatââ¬â¢s a good question.â⬠Is Marketing For Introverts? Insider Advice To Unlock Your Potential Introversion 101 Being introverted is not the same as being shy. When my mom encouraged me to attend youth events, do public speaking in 4-H, and anything to get me used to communicating with people, she was trying to help me get over being shy. Shyness can be a crippling problem, but introversion is not. Introverts arenââ¬â¢t weird, awkward, social nerds, too serious, shy- those are all negatives. Introverts simply need and are energized by being alone. Introversion is, in the most pared down definition, getting more energy by not being around people. Introverts get more energy by not being around people. Here's how it works for #marketing.Introverts have a limited energy account when it comes to being around people, and when itââ¬â¢s used up, they are exhausted on all levels. They need to go away and be by themselves and recharge. According to Psychology Today, if you... Like being by yourself. Think and create better by yourself and not in groups. Lead best when your followers are self-starters. Are reluctant to volunteer or get involved in groups and be in the spotlight. (People looking at you, talking to and about you? Just no.) Are constantly being asked what your opinion is. (Because you seldom volunteer it, unlike extroverts who specialize in sharing their opinion.) Wear headphones or create barriers between you and others when out in public. (If youââ¬â¢re like me, you carry a book around to read because you like to read, and it also keeps people from talking to you most of the time.) Avoid angry or upset people. (Confrontation? Just no.) Get way more calls and emails than you receive. (Unless your job forces you to participate). Donââ¬â¢t initiate small talk and donââ¬â¢t want to chat casually when encountering other people. ...you are an introvert. More or less. There are always exceptions to how people shake out, but itââ¬â¢s a good general list of introverted qualities. Not everyone is an extrovert or an introvert; some of you are ambiverts. You have a bit of both going on. Take The Test: Are you an introvert or an extrovert? Take the online test to find out. The Requirements Of Content Marketing For Introverts What does the world of content marketing require, particularly from the vantage point of an introvert? 1. There will be marketing. I can never sell my own stuff. ââ¬Å"Thatââ¬â¢s a nice painting, Julie. Is it for sale? Iââ¬â¢d like to buy it.â⬠And then I somehow manage to apologize for the painting existing and apologize for it being for sale. If the silence is sufficiently awkward, I may apologize for apologizing. Marketing is not second nature to me. I want Magic Sales, whose unicorn customers buy silently and with neither pursuit nor question of the seller, crossing my palm with silver and going on their way without trying to extrapolate a pound of conversation from me. #ContentMarketing requires people, talking, selling. Here's how to handle it as an introvert.Magic Sales are not marketing. Even blue moons whisper of their rarity. Traditional marketing means you have to go out and find people, talk to them to figure out what they want, and then figure out how to sell based on that. Or, if it is inbound marketing, you must start the conversation on your blog or social account, and then be prepared to talk and sell when people come to you. Either way, thereââ¬â¢s going to be people, talking, and selling. Hard stuff for introverts. 2. There may be teams. Team and group work is common for content marketing. Teams for writing, for editing, for planning, for idea generation. We talk about teams on this blog all the time. Unfortunately, introverts donââ¬â¢t shine in these kinds of group settings. Being surrounded by people tires them, much less people talking. They donââ¬â¢t fight for their right to be heard, because they are working hard at conserving their energy instead of burning through it, and just being in a room with other people is sapping it. Brainstorming, in particular, can be frustrating because introverts often fall silent as extroverts run roughshod over the room. For this reason, I tend to use individual brainstorming techniquesà more in my own work than in groups. But teamwork, unless you are a solo blogger, is inevitable. I usually tried to take a break after a meeting, or get off by myself to recharge so I could process the discussion I just heard. Or, if you know the meeting is about brainstorming ideas, for example, do your own brainstorming ahead of time, write it down, and bring it with you. Introvert marketer? Know your strengths and find time to work by yourself.In other words, you canââ¬â¢t get away from working in teams, but you can make the most of your alone time both by taking advantage of when youââ¬â¢re creatively best and by planning in alone time to recharge. Some people will see you as unfriendly, weird, or ââ¬Å"not a team playerâ⬠but you are not responsible for that. Lock an extrovert in a room by themselves constantly, and see how well they produce. Itââ¬â¢s the same thing. You know your strengths. Find ways to sneak them in, even between group activities. 3. There will be questions. Content marketing is about conversation, and thatââ¬â¢s tough for introverts. Itââ¬â¢s not that introverts are bumbling and inept conversationalists. On the contrary, introverts often have many good things to say because they spend a lot of time thinking instead of talking all the time. So introversion and being slow or less inclined to talk instantly should never be taken as a sign of a lack of intelligence. I love to have deep conversations with a limited handful of friends during specific settings and times after which I will go home and become quiet. Introverts seem as if they arenââ¬â¢t always ââ¬Å"onâ⬠even though the truth is that weââ¬â¢re ââ¬Å"onâ⬠but sometimes turn down the volume. Introverts areà 'on' but sometimes turn down the volume.But when you are successful with your content marketing, there is a steady flow of conversation coming your way, from readers and fans. And not all of them are forgiving if you take a day or week to respond. This is tough for introverts. We know what we have to do (instant response!) and we know what we can do (delayed response, and not all at once). I donââ¬â¢t always hop in and answer social media and blog comments instantaneously. Itââ¬â¢s not that I donââ¬â¢t want to thank people, or answer questions, but I canââ¬â¢t always handle it. I have to set aside time, and then mentally prepare myself to dive in for a short while before Iââ¬â¢m worn out. There will always be people who want instant response, and those introverts may not be able to please all the time. However, you can make up for that by always being genuine and real in your responses, using first names of people, answering their questions, encouraging or sincerely complimenting their ideas. I like to think that delayed sincerity is better than instant insincerity. And if an introvert is forced to respond instantly, the depleted energy means insincerity will quite often surface. 4. There is a need for written words. Introverts often (not always, but often) excel at the written word. If youââ¬â¢re like me, you donââ¬â¢t talk much, but instead live a life inside your head, finding that writing is your chosen method of communicating. You can clearly articulate your thoughts much better in the written word than in the spoken word. Writing, after all, is a solitary activity. It doesnââ¬â¢t matter if youââ¬â¢re surrounded by people; when it comes to making it happen, itââ¬â¢s you and the blank page. Good news: Content marketing needs written words. For the introverts who excel at writing, there is a place for them in #contentmarketing.Sometimes I am amazed by the need to help people clarify ideas and show them how to make written blog posts happen. If youââ¬â¢re used to being alone, and youââ¬â¢re familiar with that time being the point when your mind kicks into highest gear, such issues donââ¬â¢t exist. Yes, there are the mechanics of it to deal with (editing, grammar, logic, etc.), but the struggle to come up with the ideas that fuel the words is much less. If youââ¬â¢re an introvert by struggling with writing, go with freeform and stream of consciousness approaches to your writing, simply typing out whatever it is youââ¬â¢re thinking. Because you are thinking. You can clean the randomness out of the copy later. Whatââ¬â¢s An Introvert To Do? You canââ¬â¢t change the expected norms for content marketing, a realm that seems to be filled with lots of energetic extroverted folks, but you can find a way to exist and not burn out. Extroverts may not appreciate your approach, but if you want to do content marketing for the long haul, you canââ¬â¢t run yourself into the ground. 1. Recharge regularly. You have to recharge. Go offline, get off of social media. Do something. Get away from the conversation and get some quiet time alone to recharge. Iââ¬â¢m particularly absent from my clients and professional social media accounts during the weekend. I periodically remove social apps from my phone. I go for walks, and set aside a day to do ââ¬Å"analogâ⬠projects like art or reading. Thatââ¬â¢s how I get through the week. 2. Do the math. If you blog more and post on social media more, you get more conversation back. Thatââ¬â¢s the goal of content marketing, isnââ¬â¢t it? Thatââ¬â¢s the formula you hear about, right? Thatââ¬â¢s what success is? Maybe. Unless you canââ¬â¢t handle it. Youââ¬â¢d be better off writing and generating content with a return you can handle than not. Donââ¬â¢t publish two blog posts a day if you canââ¬â¢t handle the conversational upkeep. Donââ¬â¢t post 15 times a day on social media if you canââ¬â¢t handle the engagement. 3. Write when youââ¬â¢re alone. Writing when youââ¬â¢re being interrupted by team members or other people will be reflected in your final copy. Write when youââ¬â¢re alone. Try to arrange the option to have a room for yourself (if youââ¬â¢re in an open office) or some hours to work from home. You have a legitimate reason: You do your best work alone. Donââ¬â¢t they want your best work? Introvert?à Work alone. You have a good reason: It's when you do your best work.4. Inject time into conversation. Introverts arenââ¬â¢t slow-witted, but some of us prefer to slow communication down to allow for thought. Those who thrive on fast-talking, instant communication are not going to like you for doing it, but that is not the concern. Do what you can do. Responding quickly in an energy deficit is a dangerous policy, and can lead to rash or formulaic responses. One of the reasons I like paper snail mail is that it forces time into the conversation equation. Writing, mailing, waiting, opening, responding- these all take time. Weeks, often. I can write long letters, and donââ¬â¢t even mind letters from people I donââ¬â¢t know, because I can communicate in writing and use the large time gaps to recoup energy for the next round. Email, text messages, social messages, phone calls- these demand immediate response. If you donââ¬â¢t respond right away, all kinds of social interpretations and anxietyà seems to happen. ââ¬Å"Are you angry with me?â⬠ââ¬Å"Are you ignoring me?!â⬠ââ¬Å"You canââ¬â¢t stick your head in the sand.â⬠ââ¬Å"Youââ¬â¢re being unprofessional.â⬠ââ¬Å"This is a high speed world. I need you to respond.â⬠ââ¬Å"Why arenââ¬â¢t you interested in what I have to say?â⬠ââ¬Å"Please return my call ASAP. This is important.â⬠(Important to whom?) How fun it is to get an email or message, and then another in an hour, and then the next day...soon the whole thing has escalated and I donââ¬â¢t even know how to respond at this point when the only reason I didnââ¬â¢t respond initially wasnââ¬â¢t to be a jerk, but because I was recouping my energy and thinking of what I would say. If you meet an aggressive person demanding response, perhaps you might consider a couple I use: ââ¬Å"I am thinking about this and will get back to you later.â⬠ââ¬Å"Thanks for the email. I am not interested at this time.â⬠ââ¬Å"I wonââ¬â¢t commit to anything on the phone. I need to think about it. What is your email address?â⬠In this way, I acknowledge the communication, but I donââ¬â¢t have to respond until Iââ¬â¢m able. I donââ¬â¢t answer emails for work on the weekend. I donââ¬â¢t answer an email before thinking about the answer for at least a day or so, particularly if it is for business or professional reasons and it is a new client I am not familiar with. I donââ¬â¢t pick up the phone if I donââ¬â¢t recognize the number, using voicemail to slow that conversation down. If someone is pushy on the phone, I end the conversation and transfer it to a written medium (often email) where I can think and communicate clearly and slow things down. In other words, Iââ¬â¢m injecting time into conversations because itââ¬â¢s what I need. I refuse to be wrangled into someone elseââ¬â¢s preferred communication style if they are asking me for a response. My response comes wrapped in its own style, just as their request was wrapped in their style. Blog posts and articles that purport to tell you how to force people to respondà in a timely manner make my skin crawl. I shudder to think of a world where the demand to respond has to be instant or youââ¬â¢ll face an onslaught of follow-up emails, calls, and other sorts of pestering or accusations. Inject time into conversations if you feel your stress level rising and your energy depleting. Make Content Marketingà Work For An Introvert Like You This may sound a bit harsh, particularly if youââ¬â¢re not firmly in the introvert camp. But if you are, you know the weariness that you feel at the end of a day of being around and talking to people. If it is OK for extroverts to constantly recharge, the same should be said of introverts. You introverts have great skills, and in some ways are well-suited to content marketing. By simply protecting your time, energy, and creative core, you will be able to do well for a long time in this industry instead of suffering from burnout. There are more extroverts in the world, but you belong in that world, too. No apologies.
Subscribe to:
Posts (Atom)